What is behavioral learning?
-Learning that takes place as the result of responses to external experiences
-Relating brand names, jingles, scents, because of learned connections
How does feedback affect learning?
As we go through life, feedback shapes our experiences: (Rewards=positive; Punishments=Negative)
What is Stimulus Generalization?
Process in which the reactions consumers have learned to one object tend to transfer to the other, similar object
What is Cognitive Learning?
-Learning that stresses the importance of internal mental processes
-Views people are problem solves who actively use info, creativity, and insight
What is Observation learning?
Change in people's action, attitudes, or behaviors that takes place as a result of watching others
Is Observational, Behavioral or Cognitive?
Cognitive
