Beer
Egypt and Mesppotamia
Social
Consumed by everyone Rich and Poor
Used as religious ceremonies
Neolithic Period
Beer was a reason for people to adopt agriculture
It was a discovery rather than an invention
Purposes
Social drink from a shared vessel
Edible Money: Solid and Liquid Forms
Religious Offerings
Medicinal qualities
Wages for worker
Greece: Background
Better known for their wine
Mountainous=> Grape vines are more accomadating
Symbol of civilization
Originally exotic and scarce. SOCIAL CLASS
When it was Drunk?
Symposia, Public Meetings and Debates
Drink wine to express yourself more freely
Who drank what?
Beer: the masses
Wine: Conveyed POWER, PRESTIGE, & PRIVILEGE
Purposes(Wine)
Medicinally: Clean wounds
Symposia
Roman Wine
Greeks settle southern peninusla and begin viticulture
Romans combine Greek influence
Ship grain from North Africa and focus on Viticulture
Social Wine
Symbol of social differentiation where the brand of wine mattered
Sine becomes standard in society
All people even slave drink wine
Global Processes
Inportance of Geography, climate and locale
Long Distance trade
Rie and fall of epires
Movement of nomadic people
Spread of Religion
Spirits
Rum symbolized Triumpha and Opression
Distillation
Originated in Cordoba byt the Arabs
Originally: Form of Medicine
Believed to have therapueutic powers becaue it burns and has a warming quality
Spread
The idea spread via th eprinting press
Rum
The Carribean had large sugar plantations
Distilled the sugar to create Rum
Used as currency for slave payment
Grog
Sailors drank Watered doown rum
Why Rum vs Beer and Wine
Doesn't spoil
Spirits have a higher alcohol content
Take up less cargo space
Original Europe
Beer was drunk in the North
Wine was drunk in the South
Beer and wine expire on long voyages
Popularity in Colonies
Led to New England distilling
Led to Trade wars=>Molassses act, Sugar Act, etc
Whiskey Rebellion
Tax on distilled spirits
Overview
Spread of Tecnology
Exploration
Use of Arab Technology
spread of disease
Slavery
Trade relationships
Revolution
Coffee
Functioned as information exchanges for scientists, businessmen, writers, and politicians
Origins Coffee
Originated in Arab World and spread to Europe
Controversy: Some said it had rational enquiry and medicinal
Others: Women felt threatened, supposed deleterious effect on male potency
Coffee Houses
Social differences left at the door
Eschange news
Specialize in particular topics: ex: commercial ideas
Government reaction
Try to supress coffeehouses
b/c: promote freedom of speech and open atmosphere
Trade
Arabs had monopoly on beans=>Dutch were middle persons and set up coffee plantations in Java and Suriname
French: Haiti and West Indies
Prohibition
B/c of drunkenness caused by wine, Muhammad banned wine
Encouraged drinking of coffee
Tea
Impreialism, industrialization, world domination
China
Medicinal Good=>Trade Item=>Spread of Buddhism
Purpose Tea
Meicinal qualities known to kill bacteria
Spread to Japan: Tea ceremony was a sign of satus and culture
Tea in Europe
Before coffe, more expensive and denoted LUXURY and used as MEDICINAL
Opium
Trade silver for Tea
Trade opium for silver
High Culture
Marriages, tea shops for women, tea parties, afternoon tea.
Working Class
Tea breaks
reduce waterborne diseases
Increase in infant survival rates. More labor pool
Consumerism
Availability of tea and paraphernalia(random items)
Tea Overview
Spread of REligion
Global processes of Trade
Disease prevention
Rise of the WEst
Impreialism
Coke
Initially a medicinal beverage
Soda water: found in soda fountains in APOTHECARIES
Invention
French wine & Coca & Kola extract
Non-alcoholic version becaue of temperance movement
Added to existing soda fountains
Let go of Meicinal claims
NA
Golbalization
Increase soldier morale by supplying familiar drink to them abroad
Bottling plants set up, following soldiers
Coke=Patriotism
Idology
Pepsi vs Coke
Capitalism vs "Iron Curtain"
Overview Coke
Golbalization
Industrialization
Mass transportation
Mass consumerism
golbal capitalism
Cold War
Ideological battles