Skinner & Bandura

is based on the idea that external forces or influences (the environment) - not internal influences - largely shape peoples' preferences and behavior.

Free will is just an illusion - personality evolves from a series of rewards and punishments

focuses on the importance of learning by observation and on the role of the cognitive processes that produce individual differences

Radical behaviorism (no free will)

Environment influences behavior

Operant conditioning (rewards and punishments)

Skinner box

Data is important!

Major contributions:-shaping-superstitious behavior-schedules of reinforcement (a person/animal does not have to be rewarded every time to keep performing a behavior)

social learning theory/social cognitive theory

Observational learning (modeling)

Inner processes and the environment determines behavior

anticipated outcomes

television violence studies

"bobo doll"