Types of journalism leads

Straight to the point and factual; quick summary in few words.

Focuses on one or two elements of a summary lead for a bigger punch.

Type of summary lead where you don't want to clearly identify the subject or the who right away but use a specific pronoun in the first paragraph.

You add the details in a later paragraph.

A more creative summary lead that can involve a hook.

Uses one word or short phrase to tease the reader to continue reading.

This lead makes a comparison between an issue or event you're writing about and something more familiar to the average reader.

Uses a clever turn of phrase, name, or word (ect).

Describes the scene surrounding an event.

Using a narrative style, begin by introducing the main characters, the conflict, and perhaps the setting of the story. Make readers feel the drama and want to know what's going to happen next.

Open up the first paragraph with an amazing fact that will grab the reader's interest.

Open with a startling statement that arouses reader interest.

Cite first one point of view then give an opposite point of view.

Sometimes instead of focusing on just one person, place or thing, you want to impress the reader with a longer list.