Unit 5, Section 3: Social Cognitive Learning Theory

includes latent learning and observational learningfocuses on the thought processes that underlie learning

new behavior is learned but not demonstrated until an incentive is providedex) learning occurs without reinforcement

Rats were allowed to roam through a maze once a day for 17 days.

one group of rats were reinforced each time they finished the maze.one group never received any reinforcement the experimental group received rewards

learning and watching the behavior of another person. (social cognitive approach)

A child watched a video of an adult beating the shit out of a doll. When the child was put in a room alone with the doll the child also beat the shit out of the doll just like the adult did.

1) Attention2) Retention (ability to retain)3) Initiation (ability to act out)4) Motivation (ability to preform)

media and violence is likely to increase victims aggressive behavior by providing numerous aggressive models

Sometimes viewers believe that they are awarded through aggression

fire when one observes another person carrying out a behaviorex) crying a lot, making someone else cry