Latent Learning
Learning that remains hidden until its application becomes useful
Vicarious Conditioning
Classical conditioning of a reflex response or emotion by watching the reaction of another person
Biofeedback
The use of feedback about biological conditions to bring involuntary responses such as blood pressure and relaxation under voluntary control
Positive Reinforcement
The reinforcement of a response by the addition or experiencing of a pleasurable stimulus
Operant Conditioning
A behavior that is voluntary
Extinction
The disappearance or weakening of a learned response
Neutral Stimulus
Stimulus that has no effect on the desired response
Token Economy
Type of behavior modification in which behavior is rewarded with tokens
Learned Helplessness
The tendency to fail to act to escape from a situation because of history of repeated failures in the past
Classical Conditioning
Learning to make a reflex response to a stimulus other than the original, natural stimulus that normally produces the reflex. Involuntary
Behavior Modification
The use of operant conditioning techniques to bring about desired changes in behavior
Conditioned Response (CR)
Learned reflex response to a conditioned stimulus
Insight
The sudden perception of relationships among various parts of a problem, allowing the solution to the problem to come quickly
Continuous Reinforcement
The reinforcement of each and every correct response
Learning
Any relatively permanent change in behavior brought by experience or practice
Pavlov
Russian physiologist who discovered classical conditioning
Unconditioned Stimulus
A naturally occurring stimulus that leads to an involuntary response
Unconditioned Response
An involuntary response to a naturally occurring or unconditioned Stimulus
Conditioned Stimulus
A stimulus that becomes able to produce a learned reflex response by being paired with the original unconditioned stimulus
Stimulus Generalization
The tendency to respond to a stimulus that is only similar to the original conditioned stimulus with the conditioned response
Stimulus Discrimination
The tendency to stop making a generalized response to a stimulus that is similar to the original conditioned stimulus because the similar stimulus is never paired with the unconditioned stimulus
Reinforcer
Any event or object that, when following a response, increases the likelihood of that response occurring again
Spontaneous Recovery
The reappearance of a learned response after extinction has occurred
Law of Effect
A law stating that if a response is followed by a pleasurable consequence, it will tend to be repeated, and if followed by an unpleasant consequence, it will tend not be repeated.
Negative Reinforcement
The reinforcement of a response by the removal, escape from, or avoidance of an unpleasant stimulus
Punishment
Any event or object that, when following a response, makes that response less likely to happen again
Instinctive drift
Tendency for an animal's behavior to revert to genetically controlled patterns
Observational Learning
Learning new behavior by watching a model perform that behavior
Decay
Loss of memory due to the passage of time, during which the memory trace is not used
Replacement
Proactive Interference
The memory retrieval problem that occurs when older information prevents or interferes with the retrieval of newer information
Retroactive Interference
A memory retrieval problem that occurs when newer information prevents or interferes with the retrieval of older information
Cue-dependent forgetting
Amnesia
Repression
Childhood Amnesia
Sensory Memory
The very first stage of memory, the point at which information enters the nervous system through the sensory systems
Echoic Memory
The brief memory of something a person has just heard
Selective Attention
The ability to focus on only one stimulus from all sensory input
Anterograde Amnesia
Loss of memory from the point of injury or trauma forward, or the inability to form new long-term memories
Explicit Memory
Memory that is consciously known, such as declarative memory
Long-Term Memory
The system of memory into which all the information is placed to be kept more or less permanently
Storage
Holding information for some period of time
Iconic Memory
Visual sensory memory, lasting only a fraction of a second
Autobiographical Memory
The memory for events and facts related to oneself
Primacy Effect
The tendency to remember information at the beginning of a body of information better than the information that follows
Memory
An active system that receives information from the senses, organizes and alters it as it stores it away, and then retrieves the information from storage
Flashbulb Memories
Type of automatic encoding that occurs because an unexpected event has strong emotional associations for the person remembering it
Retrieval
Getting information that is in storage into a form that can be used
Episodic Memory
Type of declarative memory containing personal information not readily available to others, such as daily activities and events
Recognition
The ability to match a piece of information or a stimulus to a stored image or fact
Encoding
The set of mental operations that people perform on sensory information to convert that information into a form that is usable in the brain's storage systems
Eidetic Memory
The rare ability to access a visual memory for 30 seconds or more
Sort-Term Memory
The memory system in which information is held for brief periods of time while being used and is also called the working memory
Chunking
When bits of information are combined into meaningful units, or chunks, so that more information can be held in the STM
Maintenance Rehearsal
The practice of saying some information to be remembered over and over in one's head in order to remain in STM
Procedural Memory
Including memory for skills, procedures, habits, and conditioned responses.

Are not conscious but are implied to exist because they affect conscious behavior.

Declarative Memory
Type of long-term memory containing information that is conscious and known
Semantic Memory
The type of declarative memory containing general knowledge, such as knowledge of language and information learned in formal education
Retrieval Cue
A stimulus for remembering information
State Dependent
Memories are formed during a particular physiological or psychological state will be easier to recall while in a similar state
Recall
The type of memory retrieval in which the information to be retrieved must be "pulled" from memory with very few external cues much like on an essay test
Serial Position Effect
The tendency of information at the beginning and end of a body of information to be remembered more accurately than information in the middle of the body of information
Recency Effect
The tendency to remember information at the end of a body of information better than the information ahead of it
Encoding Failure
The failure to process information into memory
Memory Trace
The physical change in the brain that occurs when a memory is formed