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It is a matter of fact that alcohol problem strongly affects not only the USA, but also many countries of the world. The negative sides of alcoholism are known: serious…

Infant discipline is one of the aspects of infant care that has caught the attention of many researchers, psychologists and writers. Different tips as to the proper rearing and taking…

User-Generated Content (UGC) is currently one of the most dominant forms of content in the Internet. Also known as Consumer-Generated Media (CGM), it pertains to “any material created and uploaded…

People in general and consumers in particular are very naïve. They accept things without questions and trust too easily. There are also people who would argue and have very strong…

Communication Technology geared many lives. Gadgets and other technological advances have become a necessity in the world today. Moreover, the constantly updating technology of communication devices also paved the way…

Leo Tolstoy clearly stood out from other thinkers with his distinct definition of art.  Unlike the thinkers before him, as well as his contemporaries, Tolstoy did not define art based…

Documentary films are said to be an attempt to capture the reality. Before its wide acceptance and production as of today, documentary films are simply regarded as personalized films, such…

The focal point of this paper is to explore the ethical, moral, and legal challenges of potential dual relationships as an advocate or mediator. The presentation would be based on…

A picture is worth a thousand words; in the advertising world, it can be worth a thousand dollars as well. Photography has been a very lucrative and effective tool in…

Due to the stiff competition that businesses continue to experience, business managers and owners must advertise in the media to create service and product awareness, generate more sales and revenues,…

Girls increasing want to feel and look beautiful, which seems normal. But then the age at which such feel consciousness arise is shockingly coming down.The media and advertising are increasingly…

In his hierarchy of needs model, Abraham Maslow has identified five categories of needs which include physiological needs, safety needs, belongingness, and the need for safety, ego needs, and self-actualization…

Nowadays, there are millions of products in the market and the consumers have been constantly seeing new products being advertised. The market has been improving by producing more brands, gaining…

Critical thinking occurs when a person utilizes his/her mind to brainstorm new ideas, create new technologies, engage in intellectual conversation, and expand his/her knowledge base. Tice (1997) said, “Critical thinking…

With the continuous changes in almost all sectors of our society, learning becomes an important tool in cope with this fast-evolving environment. This is particularly holds true for adults who,…

Dove is a fast-moving consumer personal care brand owned by an international conglomerate Unilever. The first product for Dove was a formulated bar soap in 1940.Through out the years, the…

Advertising and build up of a social life is one of the aspects that Jhali explores in his “Image Based Culture” article. The image of “good life”, as he describes,…

Advertising is an impersonal selling and communication method which makes use of various types of media to reach the target public in short time. Advertising aims at gaining exposure, creating…

Some of the symptoms of pregnancy include tenderness of the breasts, nausea or vomiting or both, weight gain, missing a period, frequent urination, darkening of the nipples, enlargement of the…

The subject under study herein is a sixteen year old white male, Dean. When Dean was eight years old, his parents divorced and both his parents remarried shortly thereafter. Eventually…