FASHION ‘Fashion’ is thus defined in the dictionary: "The prevailing mode in such things as are subject to change in form or style, as in ornament and etiquette, and especially in dress.
" It is the name given to the prevailing style of living among the upper classes and the rich. Among the members of the "smart set "of any country, certain styles of houses, furniture, foods and drinks, times of meals, amusements, polite customs, and especially dress, are "fashionable". Every person nurtures an innate desire of looking good and feeling ‘accepted’ in the socio-economic circle.The word fashion instantaneously brings to mind a flash of colour with a dash of glamour.
Fashion plays an increasingly important role in an individual’s life because it is considered as a means of self-expression. The garments and accessories that man or women wear, help them to identify with a group of others-whether it is a lifestyle, profession, a religion, or an attitude. Thus, the term ‘fashion’ has become synonymous with the overall growth of the country as well. Fashion not only highlights the social history and the needs of person but also the overall cultural aesthetic of the various periods.The evolution of fashion dates back to several hundred years and as our attitude and culture change, fashion comes along with it. Today, fashion does not necessarily mean glamour, or the urge to follow the current trends.
It is more a way of life, a reflection of inner beauty, where the intellect shines through, complete with comfort quotient. Fashion has spread in all the spheres of our life. Fashion designing is a lucrative profession. Fashion trends keep changing and most fashion divas and models are the one to make them. The youth is a major follower of fashion trends.
Fashion trends also get influenced from Bollywood as well as Hollywood. Metros like Mumbai and Delhi witness the quick changes in fashion especially in college going crowds. However, fashion instills confidence in the mind of the youngster. Consumer market for fashion apparel has become more diverse by designer brands, store brands, personalization, advertising, and ethnicity in the global marketplace. If manufacturers and retailers of fashion apparel can identify the target consumers' preferences, they may be better able to attract and maintain their target consumer group.However, little research has been conducted to investigate the factors influencing the apparel shopping behaviors among the youth.
Thus, the purpose of the present study is to investigate the attributes of shopping designer apparel among the youth. Current scenario The fashion industry is a product of the modern age. With the rise of new technologies, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.Although the fashion industry developed first in Europe and America, today it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold world-wide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century.
However, employment declined considerably as production increasingly moved overseas, especially to China. Because data on the fashion industry typically are reported for national economies and expressed in terms of the industry’s many separate sectors, aggregate figures for world production of textiles and clothing are difficult to obtain. However, by any measure, the industry accounts for a significant share of world economic output. An important part of fashion is fashion journalism. Editorial critique, uidelines and commentary can be found in magazines, newspapers, on television, fashion websites, social networks and in fashion blogs.
At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential on people than in the past. In cities throughout the world these magazines were greatly sought-after and had a profound effect on public clothing taste. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty.Perhaps the most famous of these magazines was La Gazette du Bon Ton which was founded in 1912 by Lucien Vogel and regularly published until 1925 (with the exception of the war years).
Vogue, founded in the US in 1892, has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. Increasing affluence after World War II and, most importantly, the advent of cheap colour printing in the 1960s led to a huge boost in its sales, and heavy coverage of fashion in mainstream women's magazines—followed by men's magazines from the 1990s.Haute couture designers followed the trend by starting the ready-to-wear and perfume lines, heavily advertised in the magazines, that now dwarf their original couture businesses. Television coverage began in the 1950s with small fashion features.
In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows such as Fashion-television started to appear. Despite television and increasing internet coverage, including fashion blogs, press coverage remains the most important form of publicity in the eyes of the fashion industry. pic] The Impact of Fashion Teenagers commonly think fashion consists entirely of chic models strutting themselves down a runway. However, the term applies to much more than just high-end clothing.
Fashion is the prevailing mode of expression but quite often applies to a personal mode of expression that may or may not apply to all. Therefore, fashion pertains to almost everything someone does; the way they talk, the way they walk, the way they dress, the way they spend their money, the music they listen to, etc.Teenagers are in a time of their lives where they are experimenting with new modes of expression, fashion, trying to "fit in". Fashion indirectly creates cliques.
Teenagers cling to these cliques, according to their taste, and in turn, the cliques influence their fashion. These cliques’s fashion changes over time. Fashion, in regards to clothing and apparel, is always changing and it indirectly reflects the rapid pace of change in popular culture and its affect on teenagers.Recently, heavy metal fashion, slim fitting jeans, low-rise jeans, fauxhawks, hip-hop fashion, Crocs, Chuck Taylor All-Stars, and designer sunglasses have all come into fashion. Fashion from the 80’s is also seeing a return in upturned collars, leggings, and side pony-tails.
It has also become fashionable to carry an iPod with complimentary accessories as one walks around the mall. A person’s fashion, in conclusion, shapes who they are and how they live their lives. This also gives people a mode of expression. Teenagers adhere to fashion to develop their sense of identity and to express themselves.
