Born and brought up in Mumbai, the capital of the state of Maharashtra, I am Ekta Patel, the 22-year-old woman of modern India brimming with its inherent ambition and passion to grow while breaking new boundaries for myself. It’s not easy to introspecting about oneself but the earliest I could recall, I see myself on stage as a vibrant, extrovert kid talking to audience through, putting my dancing shoes to fly with music. That’s how I started, the bundle of energy in me made me explore the best there was. However, the extrovert streak in me helped discover life beyond of what I have known.The MA Public Relations is a carefully designed course that keeps the need of the prospective employer in mind aiming at; managing effective PR strategies in a variety of contexts, the needs of developing advanced-level knowledge and capabilities in written and oral communication, Interpretation of the context in which PR takes place, using interactive media strategies to deliver messages to a segmented audience, research methods and campaign planning. The future probably belongs to people who see possibilities before they become obvious.
It belongs to those very travellers who pierce through the clouds of oblivion with the force of their determination. Some say that it is the media that shapes the world around us. Others argue that the media merely reflects our society as we make it. Either way, public relations is involved in shaping the opinions that we have on the personalities that the media presents us with through reputation. To create and maintain the reputation and positive representation of an organisation or individual is challenging and ever changing and I believe that this is why public relations appeals to me with its unrelenting energy and power.A career involving unexpected changes, inevitable twists and turns appeals to me far more than a life of routine ever could.
I have always believed that the answer to my destiny lies in creating the results that I desire. To tread upon the hallowed grounds of a successful and fruitful career, I must determine the shape that my actions will take, and trust in their finality. This, I am confident will lead me on to the roads of my destiny. I am aware that intensive study in a specialized field is a difficult task to achieve and excel at.But I strongly believe that what we persist in doing becomes easier for us to do; not because the nature of the thing has changed, but because the power to do it has increased. I am ambitious and highly motivated to succeed.
I want to learn from the best to become the best. A bold statement but Viv Segal, MD of Sefin Marketing reminds us that 'PR means telling the truth and working ethically. Public relations fails when there is no integrity. I also believe that knowledge knows no bounds and the more you delve into it, the wider it gets. And I certainly can’t wait to be a part of the university of which holds a proud academic stature!
