As is like with any other country, Denmark enjoys a host of technological innovations and resources that have been developed over the past decade in order to fit the needs of those living within the area.

If it holds true that many of the third world countries of today enjoy various modern technologies and innovations, then what is more for a country very near the technological center of the world, both geographically and figuratively.Let us not forget that Denmark, most like many other countries of the present world setting, enjoys a host of interaction in the market by businesses, government entities, as well as individual consumers and households. Observing the market structure of Denmark could perhaps be the job of yet another paper, but at least for our purpose, it is suffice to say that the country enjoys relatively modern technologies that could be used in order to facilitate the inter-actions of business as well of the individuals within the location.From an outsider’s point of view, Denmark may be perceived merely as an expansion of never ending fields and windmills under the sun; however, we should perhaps debunk that point of view. Originally, the country relied on farming, fishing, and seafaring in the beginning without much use of the natural resources of the area because there was not much available. However, in the late 19th century and early 20th century, Denmark experience.

A fast industrialization and urbanization.It has evolved to become a welfare state public services. And although it is also true that it was occupied by Germany in the second world war, it has regained its independence and is now a country where in business truly thrives both in the industrial sense as well as the technological and corporate sense. In discussing the technological advances that come within a given country, perhaps the first and foremost thing that one should look at is the ability of cellular phone and mobile communication resources.It is essential for us to point out communication is the very first qualification for technological advancements since it is in communication itself were modern technology is built upon. And what better way to show the evolution and continuing process of new communication than by understanding the basic services in Denmark on cellular phones and mobile operators.

If we were, say, tourists visiting the country, it is advised that one carries a cellular phone. “Many of the services within the country both in travel and in continuous living require a mobile phone in order to facilitate interaction” (Antonelli, 1993 pp.437-447). The average selling price of mobile phone packages in Denmark start at around $150, and some tourists would opt not to buy brand-new cellular phones but go for the option of renting cellular phones in the location. Rentals of cellular phones in the area starts at around $40 depending on the service.

The cellular phone technology operations in Denmark, like most of the other cellular service providers in the world except for of course the United States, requires on the usual Sim card in order to work.For those not familiar with the technology, a sin card stands for a subscriber identity module and is a removable microchip or smart card for mobile phones. The jobless and cards is to securely store the subscriber and is used to identify GSM mobile network subscribers. This technology allows the users of sin cards to switch from one mobile phone to another. The opposite of such a technology are CDMA phones which are most popular in the United States today. Sim cards, however, pose certain advantage to small countries which are fast developing.

Sim cards provide a way for easy transportation of say for example having a mobile lifestyle.Also, a Sim card allows a low cost solution for mobile communications unlike the traditional CDMA format which requires actual installation within the mobile phone in order to work. The United States bases its mobile communication through CDMA networks because it is that kind of network which cellular sites are already in place, among many other factors and variables considering the choice. Denmark, however, has a relatively new mobile communications system which has allowed it to operate on the new technology and the new format in using Sim cards.

Sim cards provide easy communication through the basic call an SMS services for messaging. Recently, however, Denmark was also adopted the new mobile technologies that had been already fully integrated into the society of highly technological nations such as the United States, Japan, and other European nations. “These new mobile technologies include location area identity in which the Sim card that is used by the mobile phone broadcast a signal to certain mobile towers” (Bowman, 2007, p52). These mobile towers, in turn, triangulate locations.There are many applications of such a technology, just one of which is theft prevention of mobile phones because of location access. Also, the more practical use of such a technology in Denmark is the location in case of accidents.

Wireless Internet through mobile phones and cellular signals are also new technologies that have been integrated into the countries that we have stated above. Denmark is not last to adopt such new technologies, for the cellular providers over the region are now also exploring new methods of data transfer over the air from cellular networks.This has opened whole new doors for wireless access through the use of the mobile phones. Third-generation or 3G communications is also a new technology in mobile communication that is now being implemented in the country.

“This allows not only for wireless Internet service and data transfer speeds reaching up to 1 MB per second, but also integrates the long dreamed video calling” (Poole, 2006, p. 331). One notable cellular provider for Denmark is to T- mobile who had decided to facilitate its operations through low-cost cell phone service provision.T- mobile has gained its popularity in the United States for being one of the top five mobile service providers, and is exploring European markets across the spectrum. A notable addition to their services is when they had integrated Denmark into the market, bringing to the country low cost cellular service. Also, what significant evidence of mobile technologies being integrated fully into the nation is when a new mobile carrier in Denmark called Gaymobile was launched.

It was addressed towards the growing gay community in the area, again another evidence of diversification of users which is being implemented by many cellular phone providers all over the globe. Another modern technological innovation that has started in the country is implementation of WiFi services (wireless fidelity Internet access) across a very large geographical plane indeed, a study was recently held by a professor at the technical University of Denmark in order to assess the use of public wireless LAN or WiFi markets in the country.This may be just one of the signals of the continuing improvement of the country in terms of wireless Internet, a technology only recently developed just as recent as five years ago. As of the moment, the most popular WiFi access points in the country are located in hotels, restaurants, and many other consumer locations strategically located throughout the country. However, there is an ongoing argument between consumer groups and WiFi access providers on the price of Internet access.Take for example the average price for hotel WiFi access which is eight euros to €10 per hour.

This indeed is an expensive rate if we do a cross comparison to other countries Internet access. In the United States, there are already many states that are providing free WiFi access in major cities. Many have cited that perhaps in Denmark, this could also be facilitated because of the ideal geographical makeup of the area. However, it has not yet reached up to that point, and WiFi access is still expensive in most areas.There are, however, low-cost WiFi solutions across Denmark. However, this could be pointed towards “private owners of Internet connections installing wireless routers in their homes, as well a small and medium enterprises providing WiFi access for leisure and customer attraction, as well as increasing the demand for their goods and services” (Kwok, 2007, 124).

Another sure sign of technological advancement in the business sector is the proliferation of websites aimed at consumers or other business groups and entities.We are all too familiar with these kinds of websites, citing eBay, Amazon, and many other such online merchants for our purpose. However, a more essential yardstick for technological innovations of business in the location is the number of local websites in an area. Although the number might not be so high, Denmark does not lack the said local business websites. In fact, many of the banks and financial institutions in Denmark already have their respective websites in order to do online banking and other financial interactions over the Internet.Also, there are handfuls of merchant sites available.

However, a recent study shows that “citizens of Denmark still prefer to buy over-the-counter goods rather than through online purchase” (Dk Travel, 2005, p. 32). The study had theorized a correlation between consumer purchase and fear of scamming, and other such marketing evils. It does, however, reiterate the fact that there is a statistical evidence of growing number of business websites. Just as much as compared to other countries who are also integrating technology into traditional trade and sales.

A large number of people, especially in the case of the business, in the country are visitors or tourists. For this reason, many of the cellular operators in Denmark are roaming services provided by mobile phone operators and other countries with specific partners in a location. There are, however more permanence cellular service providers in the country. The top four include TDC Mobile, Sonofon, Telia and Hi3G.

In terms of their services, it was only recently that these top for companies had experimented on 3g technology. Specifically, it was Hi3G who started experimenting with the technology and the location.Many had actually expected that after a number of years, it is this company who would have the monopoly of providing 3G Technology. However, after the year 2005, many other competitors had entered the 3G market and the states at telecommunications industry in Denmark with respect to the cellular service providers and Internet service providers asked of the moment could almost be identified as a perfect competition model. However, we must be careful also to identify them as perfect competition for there could also be chances where these companies integrate with one another in order to form an oligopoly cartel model.