Malaysia Airlines system is the symbol of flag carrier of Malaysia and owned by the government which is shelter under Tan Sri Md Nor Yusof as the Chairman, Ahmad Jauhari Yahya as the Managing Director and Mohd. Rashdan Mohd. Yusof as the Resign member. This airline is founded in 66 years ago on 1 May 1947 as the name of Malayan Airways then after Malaysia gained independence the airline being renamed as Malaysian Airways and it is started the commenced of operation in 41 years ago on 1 October 1972.
The first air service route is conducted between Penang and Singapore during the colonial of British and this led to the incorporation of Malaysia Airways Limited by British government in year 1937. While on 1963, with the emergence of Malaysia the airline change its name to Malaysian-Singapore Airlines then to Malaysia Airlines Limited in 1973 and eventually it is divided into Malaysia Airlines and Singapore Airlines in 1987. The Headquarters of Malaysia Airlines System is in Sultan Abdul Aziz Shah Airport Subang, Selangor, Malaysia.The first hub of Malaysia Airlines operates flights is from its home base which is at Kuala Lumpur International Airport while the secondary hub is at Kota Kinabalu International Airport.
On 30 September 1987, Malaysia Airlines System was introduced the Esteemed Traveler frequent flyer Program. Passages are one of the frequent flyer programs that has joint by Malaysia Airlines, Cathay Pacific, Thai Airways International and also Singapore Airlines in the early 1990s. While on 12 July 2006, Malaysia Airlines again introduced its enhanced Enrich frequent flyer program.The program is now known as Enrich by Malaysia Airlines whereby it is specifically designed for frequent travelers especially businessman whereas Grads Card is also a frequent flyer program specialty designed for students. On 1 February 2013, Malaysia Airlines has joint the Oneworld Alliance as the airline partners. The airlines have 3 subsidiaries such as Firefly, MASwings, and MASkargo.
Malaysia Airlines offered products such as travel insurance, air cargo services, international and domestic flight services, classes of cabin seats, MAS magazines, MAS souvenir and value fare packages like “Get-the-Deal” and “Balik Kampung”.The company slogan of Malaysia Airlines System is “Journeys Are Made by the People You Travel With”. The airline logo is designed to be moon kite, with a sheared swept-back look. The word “Malaysia” is italicized to lean parallel with the logo to emphasize on the speed as well as direction. The letter of MAS is symbolizes the initials of the statutory name of the airline, Malaysian Airline System (MAS). The introduction of blue to the original red to the moon kite logo has national meaning.
Moreover, the red and blue divide equally in the middle has a sense of equilibrium.The tag-lines emphasizes that “MH is more than just an airline code but in fact MH is Malaysian Hospitality”. Malaysia Airlines vision is to become “An Airline of Excellence”. Its mission is to become a consistently profitable growth airline through the strategy of business transformation plan and its objective is to flying to win customers and convert the airline’s IT operations to deliver fantastic internal customer experience. The company slogan is “Journeys Are Made by the People You Travel With”.
