The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business.
One such marketing technique is social media marketing. Social media marketing is a term that defines marketing that is done via social networks, such as online communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients.These sites are used to publicize, make sales, create connections between the business and target market, and to handle customer service. Some common tools used to perform social media marketing are Twitter, Facebook, LinkedIn, Flickr, Orkut and YouTube. The three main aspects of social media marketing are firstly, it creates a buzz and attracts readers with catchy and impressive messages. This buzz spreads through the Internet through contact between users who in turn pass it on to their own contacts.
Within moments, these messages spread like wild fire. Another aspect is that it gathers all fans of a brand or company together and allows them to interact with one another, create an identity and communicate their interest for this brand or set of products. It is also based on online conversations that cater around the business, and brings together current and potential customers. Their loyalty would also in turn promote one’s brand and raise awareness amongst other possible clients.Through either simple networking, or marketing, these social media outlets help websites gain an online presence rapidly. They allow one to reach their target audience regardless of which part of the world they reside in.
Another great advantage of social media marketing is, when done well, it could help enhance the search engine friendliness of one’s website. Effective social media marketing would help generate a good number of quality backlinks to one’s site.These tools help the members of social networks to resend links to one’s websites to other interested viewers, hence adding more backlinks and increasing the popularity of one’s website. This way, their social media marketing campaign achieves two purposes-increasing search engine ranking and online visibility. Often marketers are criticized for ignoring the digital media and relying too much on the traditional media like print and television.
With almost 20% penetration of internet globally and close to 80% in developed world, there is a case to reach the consumers in a more cost effective way.However, most of the top and middle management of any company is digital immigrant and not digital natives (anybody born after 1990 -A digital native is a person for whom digital technologies already existed when they were born) which means that most of the decision makers are still not comfortable with the digital medium. In conclusion, social media marketing is effective and natural. It is a great source of web traffic, and achieves great results at a low cost. This form of marketing would work well with any other advertising campaign. Introduction:Marketing has always been a crucial part of a business.
Good companies have become great on the sheer basis of effective marketing strategies. In the era of huge competition, organizations are going great length to advertise and promote their products and earn valuable customer loyalty. The concept of marketing has kept evolving with the passage of time. Companies are forced to adopt new changes in their marketing strategies to remain relevant. If there is one factor that has really affected the way marketing plans are being defined then it must be technology.
In the new century, the marketing tools of earlier years were rendered obsolete. Those who manage to anticipate the changes and adopt them quickly have better chances of survival. Social media marketing is one such great change that many companies have started to accept in a big way. Though, it is still in a nascent stage but canny marketing strategists are already harping onto the next big marketing revolution taking place in form of social media marketing.
The concept of social media marketing basically refers to the process of promoting business or websites through social media channels.It is a powerful marketing medium that is defining the way people are communicating. It is one of the significantly low-cost promotional methods that provide businesses large numbers of links and huge amount of traffic. Companies manage to get massive attention and that really works in favor of the business. Social media marketing is a potent method applied by progressive companies for selling their products/services or for just publishing content for ad revenue.Social media is an extremely useful tool using which companies can get their information, product descriptions, promotions all ingrained in the chain of networking world.
Considering the newness of this marketing method, organizations are coming up with innovative ways to develop their marketing plans. New platforms are being created to approach potential clients. A large number of business organizations are allocating budget for online business development using social media marketing. It is a booming sector which is going to redefine the way marketing strategies are being formed and promoted.
Platforms: Social media marketing which is known as SMO Social Media Optimization benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organization can centralize its information and direct customers on its ecent developments via other social media channels, such as article and press release publications.The most popular platforms include: How does it work? Content: Creating content helps the company engage the audience and build thought leadership. Content could be created via a blog or YouTube channel.
Comm: Platforms like Facebook and Twitter are communication tools to reach your audience. How should you use them? What sort of online personality suits your brand? Online: Digital marketing doesn’t involve social media only.Search engine marketing, banner ads on relevant sites and search engine optimization are part of the family as well (learn more here). Should they be included? How do they fit in? Offline: Don’t be a narrow minded marketer. Ask your client if there are any long term/existing offline marketing campaigns that are running. This helps you understand what messages are currently being communicated so you can also convey them online to create a bigger impact.
Engagement: Social media is the main channel that provides a two way communication.The key here is to engage and build relationships. Hard selling does not work anymore. Every relationship built is a small success – we want others to talk about the client’s brand more often.
Social Media Marketing Solutions: Social media marketing is happening all around us. Great many websites are using social media marketing solutions to promote, broadcast, and advertise their products and services to millions of online users. Practically everybody in the web world is using social media solutions in some way, directly or indirectly.Employed by huge number of diverse businesses, online media solutions have become the natural method for promotion of websites. Be it a social networking site or job network or your email account, you will find some sort of links and referral texts. Yes, that is happening all under the social media marketing solutions strategy.
The fact that attention span of the internet users is getting shorter and shorter, companies are constantly trying to devise new methods to create awareness about businesses. With the help of online marketing solutions, firms are successfully promoting their products and services.There are various components of social media marketing (SMM) solutions. The list must begin with blogs which is a great traffic source. Popularly employed by businesses, it is a very effective method of marketing the services being offered by the firm.
Social networking sites have proved instrumental in giving SMM the aura that it commands now a day. Features like applications, fan pages, groups and communities etc are great platforms for promoting the business and interacting with consumer groups. These options also help in creating awareness and connecting with the user base.Micro blogging has literally taken social media marketing to a different level altogether. Arrival of Twitter took the online business world by storm.
It is a great tool for business promotion. Launching of another micro blogging platform, Buzz has only made advertisers spoilt for choices. Popular social bookmarking sites like Delicious, StumbleUpon, Digg, Reddit etc have provided net users the option of sharing, organizing, search and manage their favorite websites. Digital marketing agencies, realizing the importance of bookmarking sites have already termed them as next wave of online advertising.Many businesses have made hay using online video sites like YouTube and Vimeo.
These video sites are great source of online traffic. Social media marketing solutions also use photo sharing sites and podcasting along with presentation sharing websites and discussion boards and forums. Some of the other features that will have a say on the future of social media marketing are content aggregation, brand monitoring sites, widgets and review sites. Social Media Optimization: There is quite a difference between social media optimization (SMO) and search engine optimization (SEO).
However, many actually believe both to be one and the same but the major difference between the two is specific usage of social media tools in social media optimization. SEO is a more popular term but similarly ends with their web-based optimization and the final aim of increasing Internet traffic. For online businesses, increased online activity is quite common because the target is to attract more visitors and increase in overall publicity. In reality, search engine optimization is actually a part of social media optimization. Most of the popular websites have been optimized using SMO principles.SEO keywords are an essential part of SMO.
Social media optimization uses social media tools for attracting visitors and popularizing sites on search engines. Most of the online businesses are making fine use of SMO. This particular practice helps websites in getting more visibility in social media searches and increasing the linkability. An online business cannot survive without the linkability factor. A static website that is rarely updated hardly ever manages to get significant number of visitors. It is important for a site to get constantly updated with the help of blogs and aggregated content sites.
Content plays a vital role in SMO. It is the content that defines the websites. Right and effective contents help online business to get included in relevant posts on blogs, podcasts and vlogs. Arrival of social web 2.
0 has made concept of social media optimization even more relevant. You can see number of tags, bookmarking options on a webpage that makes it easier for users to find desired webpages through popular social bookmarking sites. Tags aid contents in getting adequate traffic. The success of a website is very much determined by its overall rankings in search engines.And to make the site rise in search results, SMO uses feature of inbound links.
Options like permalink and recent linking blogs go a long way in making a site hit in quagmire of blogs. Some of the other useful features of social media optimizations are ability to help your content travel in the web world and syndicating your content through RSS etc. Social media optimized sites also offer essential features like downloadable text, audio, or video files which can truly make a site popular. Going by the increasing use of SMO, it is here to stay and has certainly a larger role to play in online business.Social Media Optimization Services: Social media optimization (SMO) refers to a web of methods applied to increase the popularity of a site using social Medias.
SMO is a very effective way of attracting traffic to your website. Often termed as Web 2. 0 marketing, SMO uses popular online communities and community websites to pull new visitors. Social media optimization services have effectively outshone the search engine optimization (SEO). If SEO primarily focuses upon search engines for building traffic, SMO uses other platforms along with search engines.It is also cost effective and manages to harness a lot of free traffic.
An online social media marketing plan thrives on social media optimization strategies. No social media marketing technique can work without SMO. Social media optimization agencies work on your business to be found and be linked to from other relevant websites. It aims at making the site an important part of online community. SMO plans run on connections, link buildings and regular updates. Many business firms outsource the social media marketing functions to specialized SMO agencies for better results.
Some of the essential components of SMO services are; • Enabling the business to connect with the visitors, competitors and community members through relevant links, comments, interaction platforms and other such mediums. • Social media optimization companies focus on growing their user base in an organic fashion. • One of the critical parts of SMO is regular and frequent updates on social media sites. The content must be optimized and well linked.• SMO makes it easier for business to track and analyze the traffic and visitor trends using different analytical tools.
Links and tags are tweaked in order to increase the search engine rankings of the sites. More visibility means more traffic which in turn results into more sales. • It is the constant Endeavour of social media marketing services to gain maximum exposure with the target audience by maintaining awareness of latest trends in blogospheres and social marketing events. • It is important to check the reputation of the firm and the buzz following its campaign. • SMO works tirelessly on developing personalized interactive marketing techniques to make it a comfortable experience for the site visitors.
The techniques include providing features like tags, share this, comments and bookmarking etc for increased online activities of the visitors. Social Media Marketing Services: Social media is an extremely powerful marketing tool. It creates a positive impact in the mind of its users. Social media marketing has relegated traditional forms of marketing to lower rungs in the priority chain.
Increasingly accepted as the most effective method of marketing and advertising, social media optimization targets a well defined consumer group in certain demography.Considering the reach and scope of social media, more and more companies are joining the bandwagon. Social media marketing services are particularly useful for start-ups who have budgetary constraints. These mediums of marketing are quite cost-effective and hence very beneficial for small businesses. Social media marketing services provide wonderful opportunity to the marketers to connect with people who are still unaware about the business, brand or products and services.
It is quickest form of marketing medium to connect with existing and potential customers.Quite a number of social media marketing agencies offer web services to the business houses to achieve their business goals. Social media marketing techniques are a great way of creating awareness about the products and services. Marketing using social media provides an ideal platform to promote upcoming events and impending product launches. Using these services, customers are always updated with latest business developments. Top social media marketing firms use options like link building and site building to create credibility among the target groups.
Using features on social networking sites like communities, fan pages etc, social media agencies help in socializing with target group. Popular social networking sites like LinkedIn, Facebook, and Twitter etc offer wonderful features and options to interact with the target group. Social media marketing firms use articles, blog posts, social posts or any other type of market-specific content for informing potential customers about their products and services. Many agencies also hire services of guest bloggers in exchange of links.
If the guest blogger is a renowned personality in his own right then that adds credibility to the website.Social media advertising agencies use blogs and other microblogging platforms to create compelling content for the visitors. One of the important features of social media marketing services is site building and link building. Keywords are placed in appropriate fashion so that the page appears on top of the search engines. Link building involves blog comments, social posts, social bookmarking or networking or article submissions etc which if done properly, can result into heavy traffic for the website.
Anchor text, RSS feeds, social bookmarking and networking etc are other major components of social media marketing services.
