Topic about Cell phones

Many millennial are defined by their social lifestyle. They like mainstream music, the party scene and staying up to date on the latest social news.

Images of people swimming, running, biking and skateboarding on Samsung website suggest that Samsung buyers may be interested in Active and adventurous lifestyles. Twenties tells an example of Samsung attempts to target non brand loyal consumers, "Samsung is turning its attention -? and sizeable marketing budget -? to the business-to-business (BIB) space after unveiling a global marketing campaign for business users.The launch of the campaign -? 'New Business Experience' -? comes the same day that reports suggested that the White House is ready to swap its fleet of BlackBerry smartness for a more flexible option that lets employees choose from Samsung Galaxy range, or Apple's phone and pad products. (the next web) Samsung targets individuals in a huge educational demographic.Samsung is marketing towards millennial who could be at any educational level from middle school to University/ College Undergrad and graduates.

The Preacher Internet Project tells that, 1 of people who say they own an android phone have a household income of $75000 or more per year (PeBewilderment As Samsung operates on the android platform, we can see why they have expanded to focus more marketing efforts on Business to Business sales and higher educated individuals such as white house employees.GENDER Strung about SaSamsungebsite are images of both Female and Male users enjoying Samsung Products, however The PePreachernternet Project suggests that, 1 of cellcellophaneers within each surveyed group who say their phone is an Android are Men, (PewlBewildermentd, & of Cell phone owners within each surveyed group who say their phone is an Android are Women (PewlntBewilderments shows that SamsunSamsungt is more Male than Female within the Android market.ATTITUDES SamsunSamsungt market has a go getting, "do more" attitude which is reflected in SamsunSamsungiption of the Galaxy S4, "TSO Samsung Galaxy S4 letSOyou experience ore, live more and accomplish more. It's the smartpsmartenedhelps enrich your life in more ways than ever before"(Samsung.

com) TCom attitude is reflected across SamsunSamsungus phone lines. For example the Galaxy Note 3 conveys this message, "The new Note 3 with Galaxy Gear is simply unignounimaginableWith an improved S Pen, dynamic multi-tasking, and synchronized Glance Notifications on your wrist, you'll have fast access to every noteworthy moment"(Samsung. com) AComE - Target Market Age/Gender/LifecyLifelessnesses tend to target a wide array of markets with Just two variants of the iphonephonendCS. ThAS'phone 5c appcrs to be targeted towards millennial aged (born after 1980) women, with its array of 5 different bright colourcolorns and large emphasis on what appears to be more feminine uses.

As seen on the 'phone 5c webcage, the majority of images are of young women, children or young women and children together. There are some images of young men captured on the phone but they tend to be accompanied by women. The 'phone 5s appasrs to be marketed towards the older individuals within the millenmillennialemographic. 'phone also seems to be less gender oriented in its marketing.

The available colourcolorns are very reserved like the basic model colourcolorscar and there is heavy emphasis on technical features.The PewResPreachernet Project shows that, 34% of smartpsmarteneds within each surveyed group who own an 'phone are aged 25-34 (PewlntBewilderments is the largest age category served by Apple within the groups surveyed in the PewResPreachernet Project. Being that 'phone owners are of the upper end of the millennial age demographic, owners could be entering the stage of their lifecylifestylethey have kids. Many children are featured in images on Apples ebsiteBessieSTYLE Similar to Samsung, Apple products are marketed towards busy, active lifestyles, however, Apple seems to be less directed towards adventurous people.Images on Apples website show individuals enjoying themselves in closer to home instances like in the backyard pool or a local bike path. Apple states about its 'phone 5s, "Sasre some good news with your best friend or say "good night" to a traveltraveling one with a FaceTiPeacetime call.

"(Apple. com) TCom suggests that the user is close to home, but has traveltravelingds. ImpactMisunderstandingsreComts that, 'phone users are 27 more likely to live in a City (Impact).In this way we can see that Apple will commit to its users with a city lifestyle.

However a staggestaggeringstic from John BoniniBoningpactImpactBrandingandDesignsuComsts that 'phone users are P more likely to have visited more than five countries (Bonini, Boning Apple must consider the fact that its users may not be as adventurous but that doesn't mean they do no travel. EDUCATION/INCOME According to The PewReseaPreachert Project, 8 of college and above educated people within each surveyed group say their phone is an 'phone (PewlnterneBewilderment>This s the largest ownership group amongst various education levels who own 'phones including; Some college, ' (Pewlnternet)Bewildermentl GHighlightswlnternet) aBewildermentn High School,  (Pewlnternet) TheBewildermenth and Preacheroject also suggest that, @ of individuals within surveyed groups that say they own an 'phone have a household income of $75000 or more (Pewlnternet). ThisBewilderment the idea that most of Apples target Market customers are highly educated, older and make a higher income. ATTITUDES Apples target market has a similar attitude to Samsung.Apple however seems to onvey more of a "denvoyall" and be ahead of everyone else attitude versus Samsungs "do more"Samsungting attitude. Apples website tells, "Whatever you need -? or want -? to do, iPhone 5c comes eqphone cth apps to make it haAPS.

"(Apple) and, "Any one of these features in a smartphone would msmartenedad of its time. All of these features in a smartphone make itsmartened that's defiphone ahead of its time. "(Apple) We can see that Apple is positioning its 'phone in the minds of consumers as the better phone to go with the better person.