Case Study Vasant Scribes Product & Brand Management Professor Dr. Sanjay Patro Situation Analysis In the past 2 years V Scribes has diversified into two new streams of business namely Medical Billing and Market Analytics. Their core Medical transcription business has given them good growth in the initial years and is in the maturity stage with consolidations / acquisitions. Last year there was zero growth for V scribes in this line.
The two new product lines are not giving returns as expected by the management. Medical billing is a forward integration business whereas Market Analytics is high end specialized sector Case Facts Small Firm in third tier, entered into this segment from chemicals in the initial phase of product life cycle. Enjoyed growth from repeat customers ( 62. 5%), References ( 45%) and Associates ( 50%
