MIS 412–Chapter 6

On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.

Which of the following activities is the one engaged in by the highest percentage of online users?

On average, which of the following activities was most frequently engaged in by Internet users in 2012?

The dial-up audience is ________ the broadband audience.

Which of the following age groups has the highest percentage of Internet access?

Which of the following demographic groups had the greatest increase in Internet access between 2002 and 2012?

Which of the following age groups had the lowest percentage of Internet access in 2012?

In 2012, what was the approximate Internet penetration rate for individuals that have attained less than a high-school education?

Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:

A person's profession or occupation is part of their:

Which of the following is an example of an indirect reference group?

A(n) ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors.

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

"Shoppers" constitute approximately ________ percent of the online Internet audience.

Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except:

Which of the following is the top concern of Internet users about purchasing online?

Studies of the effects of social "connectedness" on Internet purchases indicate that the more "connected" an individual:

The broadest factor in consumer behavior is:

In modeling online consumer behavior, consumer skills refers to the:

All of the following are important clickstream behavior factors except:

Approximately ________ in annual offline retail sales is influenced by online browsing.

Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc.?

Which of the following types of online market segmentation and targeting involves using consumers' explicitly expressed interest to segment and target?

Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site?

Which of the following is not one of the main elements of a comprehensive multi-channel marketing plan?

All of the following statements are true except:

Which of the following statements about the Internet's impact on marketing is not true?

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?

The richness made possible by e-commerce technologies does which of the following?

For a Web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.

All of the following statements about cookies are true except:

A Web beacon is:

________ is an industry-standard database query and manipulation language.

All of the following are traditional online marketing tools except:

Which of the following examples illustrates the "Long Tail" phenomenon?

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

Netflix entered the market with a(n) ________ strategy.

Walmart used which of the following market entry strategies?

The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.

Which of the following is not a kind of Twitter marketing product?

Which of the following is not a feature that is driving social e-commerce growth?

Permission marketing:

All of the following are attributes of personalized marketing except:

The Nike iD program is an example of which of the following marketing techniques?

The incremental cost of building the next unit of a good is called the:

Which of the following statements about a free pricing strategy is false?

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

All of the following are fixed price strategies except: