visual encoding
the encoding of picture images
mnemonics
memory aids, especially those techniques that5 use vivid imagery and organization devices (make a song)
acoustic encoding
the encoding of sound, especially the sound of words
semantic encoding
the encoding of meaning, including the meaning of words
Wayne Wickelgren
"The time you spend thinking about material you are reading and rlating it to previously stored material is about the most useful thing you can do in learning any new subject matter."
chunking
organizing items into familiar manageable units, often automatically
sensory memory
using the senses to retain information
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
working/short-term memory
limited not only in duration but also in capacity, typically storing 7 bits of information
George Miller
magical number 7, plus or minus 2 (phone number with area code more difficult to remember) at any given moment we can only process a certain amount of information
long-term memory
our capacity for storing long-term energy is essentially limitless
flashbulb memory
a clear memory of an emotionally significant moment or event (when sudden stress hormones are flowing, older memories are blocked
Karl Lashey
memories do not reside in single specific spots (he trained rats to find their way out of a maze, then cut out parts of cortexes, no matter which brain section was removed, the rats retained partial memory of the maze
Eric Kandel and James Schartz
APLYSIA California seas slug 20,000 nerve cells are unusually large and accessible - enabling researches to observe synaptic changes during learning. When learning occurs the slug releases more of the neurotransmitters serotonin and becomes more efficient at transmitting signals
long-term potentiation LTP
an increase in a synapse's firing potential after a brief rapid stimulation, believed to be a neural basis for learning and memory. (drugs that block LPT interfere with learning and enhanced LTP increases learning)
stress hormones and memory
when excited or stressed hormones make more glucose energy available to fuel brain activity, signaling the brain that something important has happened.

The amygdala boosts activity and available protiens in the brains memory forming areas (stronger emotional experiences make for stronger more reliable memories)