Click Whirr
1. Fixed Action Patterns2. Trigger Feature3. Human Example of Click Whirr
Fixed-Action Patterns
behaviors that occur in the same pattern and same order every time
Click
appropriate tape is activated
Whirr
the standard sequence of events
Trigger Feature
reacting to particular stimulus
Click Whirr Human Example
the word because triggers people to comply
because
this word is a trigger feature for compliance
expensive = good
expensive is a trigger feature for quality
Stereotypes
playing a shortcut version of betting the odds in order to judge stimulus
Stereotypes
classifying according to a few key features
judgmental heuristics
allows for simplified thinking
judgmental heuristics
mental shortcuts
profiteers
people that manipulate trigger features in others for their own benefit
Jujitsu
the ability to manipulate without the appearance of manipulation
contrast principle
the order in which items are presented can influence the way we see the second compared to the first
