Case

The Chattanooga Ice Cream was one of the three divisions of Chattanooga Food Corporation. Since 1992 the sales flattered and profits declined consistently. While US per capita consumption of ice…

Harley-Davidson is an iconic company that has redefined the world of motorcycling by creating an illustrious and inspiring brand devoted to a culture and experience in which only Harley-Davidson owners…

1. Pursue An Exclusive Partnership With One Wireless Carrier—this is the approach that the NFL previously chose in 2005 with Sprint. The deal was valued at $500 million plus $50…

Bernard Madoff is a very successful investor and investment adviser in his early career. He is former stock broker, investment advisor, non-executive chairman of the NASDAQ stock market, Madoff founded…

The Shangri-La Fijian Resort (FIJIAN) was one of the grand names of the Shangri-La International Hotel Group that well known as a world standard international hotel. The Fijian was enjoyed…

Disinvestment of a company basically means the action of an organization or government selling or liquidating an asset or subsidiary. It is also known as “divestiture“. It may also be…

Summary: Bimbo is one of the world’s leading baking companies. Founded in Mexico, Bimbo is a house-hold name in its native country. Today, the company’s wide product range includes sliced…

I. Identification of the major problemThe used of faulty electronics ( faulty fuel pump made by supplier Robert Bosch ) to some models of Mercedes Benz which resulted to a…

Safeway’s commitment to diversity and inclusion, and thoughtful people practices is a core element of the company’s philosophy, ensuring that their employees reflect the diverse communities they serve. Companies with…

Much of BMW’s success has derived from cultivating the concept of an entrepreneurial culture. They have adapted the idea to provide a place where workers feel connected, feel more like…

There are numerous laws and regulations that govern the health care industry and profession. Laws and regulations are governed by federal and state legislature. Understanding how health care laws are…

Krispy Kreme doughnuts, Inc is facing a crisis of a drop in share price like never before since its initial public offering in the year 2000. The situation of Krispy…

1.Based on the case facts – how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand?•Mountain Dew used…

Ben, aged 52, was born and raised in Siloam Springs, Arkansas. At the urging of his supervisor at work, Ben has voluntarily sought help from his employer’s human resources department….

The continued advances in procurement and information technologies, have presented BAL an opportunity to build on initiatives put in place since 1999. The P-Card initiative has produced cost savings through…

In 1992, the Bombay Stock Exchange (BSE),3 the leading stock exchange in India, witnessed the first major scam masterminded by Harshad Mehta (Mehta) Analysts unanimously felt that if more powers…

The case study “Jose Ignacio Lopez de Arriortua” outlines the automotive’s executive success and tribulations among GM and Ford, known for his charismatic, competitive, innovative and controversial manufacturing practices and…

Dr. Pepper/7-Up (DPSU) is the largest division of Cadbury Schweppes PLC, the world’s third largest soft drink company. The Squirt brand manager in 2001, Kate Cox, is working on the…

Marjory Winkler lived the several years of her childhood and adolescence in misery born both of circumstances and her own reaction to them. Her single encounter with a counselor allowed…

Russian ice cream market has become increasingly challenging with relatively stagnant growth and aggravating competition. Due to these challenges, Ice Fili, the top ice cream producer in Russia, has experienced…