Essay Sample about Tourism Marketing Research

Significance of the Study This research will provide description on the over-all satisfaction of LEAP Tourism students on the tourism uniforms bought from LEAP based on affordability, comfort, quality and availability. The proposed study views the student's opinions that can be used as a reference in future studies.

Research method The researchers used quantitative research method and planned a self-made survey questionnaire designed to know the over-all satisfaction of LEAP tourism students on tourism uniform bought from LEAP based on affordability, comfort, quality and availability.B. Research Objectives To know the over-all satisfaction of LEAP Tourism students on the tourism uniform bought from LEAP based on affordability, comfort, quality and availability. C. Respondents Our respondents are LEAP Tourism students from ages 15 and above. All of them bought their uniforms at the LEAP bookstore.

Chapter II Presentation of the Secondary Data This chapter presents the literature and studies which we consider significant to the present day. Before we can add to the knowledge base of our field of study, we must learn what is already known.The College of International Travel and Hospitality Management is one of the largest and fastest growing industries in the Lyceum of the Philippines University. International Travel and Tourism Management is one of the courses in Lyceum that is accredited by ISO that is why they implemented a dress code in wearing special uniforms. Review of Related Literature According to an article of Avoider (2005) "students behave better when they are dressed alike because they fight less and focus on their schoolwork more".

He also stated "uniforms put all students on a more equal social footing".Another quote is from Tanner (2009) "School uniform policies have become a common way for schools to emphasize safety and disciplinary issues. Since there is a growing need to change the schools policies and programs to better serve the needs and safety and security, (Tanner 2009) showed that schools are adopting uniforms as their answer. School uniform is an outfit; it is a set of standardized clothes worn primarily for an educational institution. It is also defined as specific clothes that a certain school or university requires its students to wear in conformity with school policy.

Aquinas (2009) emphasized that special uniforms promote virtue of professionalism. Wearing uniforms inculcates a sense of seriousness among the students thereby, taking the school work and studies much more seriously. School uniforms help students look professional and it also helps them to act professional. When students wear their uniforms, they know what is expected of them and what their responsibilities are. Uniforms help the students perform academically better.

They concentrate more on their studies rather than deciding what to wear. School uniforms create a sense of identity for a school.They can associate themselves as being part of something, ND work to help that something. The school uniform is the single most visible element of any school or university.

Students in school uniform are in fact walking advertisements, giving an impression of the school for good or for bad throughout a town or city. Business Uniforms The Internal Revenue Service (IRS) defines uniforms as work clothes that are required and are not suitable for everyday use. Fortunately for workers like chefs, retail sales people and medical workers, business uniforms may be tax-deductible if the expense is not reimbursed.Many businesses consider it important to ask their employees to wear uniforms, and while some employees find the requirement annoying, others welcome not having to choose an outfit for work every morning.

Creating a uniform for an employee can be as simple as placing an embroidered log on professional-looking garments. Uniforms for Corporate Branding Asking employees to wear distinctive uniforms in the colors associated with the company can go a long way in establishing an impression in the mind of the consumer.Uniforms identify workers as individuals who are associated with a company and its products, and they help to brand the company by distinguishing it room the competition. Consistency in employee appearance can create a positive impression on the customer and contribute to projecting the corporate image. Uniforms for Projecting Competence Uniforms can enable customers to identify employees in a store setting, eliminating the possibility of a customer erroneously asking a fellow consumer for help.Employees wearing a uniform inspire confidence in the consumer by announcing that the individual is a professional with product knowledge and a willingness to help.

A uniform puts the force of the corporate reputation behind the individual, making him look reliable and trustworthy as a company representative. Foreign Literature Europe: Middle Ages After the fall of Rome, formal schooling in the west disappeared. The rare vestige of school were the song schools of the cathedrals and monasteries. The boys chosen at first were taught to prepare them for holy orders. We have only limited information about the clothing for these early choristers.Formally schooling in Europe outside church schools was rare in Europe until about the 10th century.

There is little information at this time about the clothing at these early schools. There does pea to have been some uniformity in the clothing worn by the choristers in the early son schools. England Once the idea of school uniforms took hold, it was seized upon by the British as obsession. The new many public schools founded in Victorian England to meet the needs of administrators for an expanding empire followed the example of the established public schools.The new preparatory schools founded to prepare young boys to enter the public schools also adopted uniforms.

The new uniforms were a visible symbol as a way of establishing their social status. Communist School uniforms Totalitarian societies have taken different approaches to school uniforms. The German Nazi's never had a school uniform. Italy's fascist commonly had children wear smocks. The Soviet communists adopted school uniforms from an early phase of revolution. The Soviets encouraged East European Communist countries to adopt school uniforms.

Most did. Here the East Germans were an exception.Chapter Ill Presentation of the Primary data This chapter shows the graphical presentation of the tabulated value acquired fro the conducted survey. Demographic Profile Part I Age Range of Respondents Chart 3. 1 Chart 3.

2 Part II Religion of the Respondents Chart 3. 3 Chart 3. 4 part Ill Tabular Value Male Long Sleeves Very Satisfied Satisfied Not Satisfied at All Affordability 5 25 10 Comfort 8 Quality 13 4 Availability 3 24 Table 3. 1 Pants 14 18 9 6 Table 3.

2 Female 20 12 27 26 Table 3. 3 Skirt 11 15 Table 3. 4 part Level of Satisfaction based on Affordability, Comfort, Quality and Availability Male Long sleeves Chart 3. Chart 3. 6 Chart 3. 7 Chart 3.

8 Chart 3. 9 Chart 3. 10 Chart 3. 11 Chart 3.

12 Chart 3. 13 Chart 3. 14 Chart 3. 15 Chart 3.

16 Chart 3. 17 Chart 3. 18 Chart 3. 19 Chart 3. 20 Chapter IV Interpretation of Data In this chapter the data gathered from the tourism students of LEAP, in relation to research objectives. This chapter discusses the result of the questionnaire responded by 40 male tourism students and 40 female students of ALP.

The respondents have also been given the assurance that all the data they will give are used for the purpose of the research and the identities of the respondents will be confidential.The object is to determine the level of satisfaction of LEAP tourism students on the tourism uniform bought from LEAP based on the affordability, comfort, laity and availability. Part I Age of Respondents Chart 3. 1 shows the age range of the male respondents. Twenty-two percent (22%) of the male respondents were 15-17 years old.

Seventy-two percent (72%) of the male respondents were between 18-20 years old. Three percent (3%) of the male respondents were between 21-24 years old. Lastly, there are Three percent (3%) of the male respondents are in the 25 and above status.Chart 3. 2 shows the age range of the female respondents. Thirty percent (30%) of the female respondents were 15-17 years old.

Sixty- nine (69%) of the female respondents were between 18-20 ears old. Zero percent (0%) of the female respondents were between 21-24 years old. Lastly, there is Zero percent (0%) of the female respondents are in the 25 and above status. Part II Chart 3.

3 shows the percentage of the religion of the male respondents. Eighty-seven percent (87%) of the male respondents are Catholic. Three percent (3%) of the male respondents are Muslim.Lastly, Ten percent (10%) of the male respondents are Christians, Giggles in Crisis, etc.

Chart 3. 4 shows the percentage of the religion of the female respondents. Eighty-seven percent (87%) of the female respondents are Catholic. Zero percent (0%) of the male respondents are Muslim. Lastly, Thirteen percent (13%) of the male respondents are Christians, Giggles in Crisis, etc.

Part Ill Table 1. 1 to Table 1. 4 shows how many male and female students were very satisfied, satisfied and not satisfied at all based on the affordability, comfort quality and availability of the long sleeves, pants and skirt bought from LEAP.Part IV Level of Satisfaction based on Affordability, Comfort, Quality and Availability. Chart 3. 5 presents the level of satisfaction of the male students based on the affordability f the long sleeves bought from ALP.

Fifteen percent (15%) of them said that they were very satisfied. Seventy-three percent (73%) said they were satisfied and Twelve percent (12%) said they were not satisfied at all. Chart 3. 6 presents the level of satisfaction of the male students based on the comfort of the long sleeves bought from LEAP. Twenty percent (20%) of them said that they were very satisfied.Fifty-five percent (55%) said they were satisfied and Twenty-five percent (25%) said they were not satisfied at all.

Chart 3. 7 presents the level of satisfaction of the male students eased on the comfort of the long sleeves bought from LEAP. Thirty-two percent (32%) of them said that they were very satisfied. Fifty-eight percent (58%) said they were satisfied and Ten percent (10%) said they were not satisfied at all. Chart 3. 8 presents the level of satisfaction of the male students based on the quality of the long sleeves bought from ALP.

Seven percent (7%) of them said that they were very satisfied.Sixty percent (60%) said they were satisfied and Thirteen percent (13%) said they were not satisfied at all. Chart 3. 9 presents the level of satisfaction of the male students based n the affordability of the pants bought from LEAP. Thirty-five percent (35%) of them said that they were very satisfied.

Forty-five percent (45%) said they were satisfied and Twenty percent (20%) said they were not satisfied at all. Chart 3. 10 presents the level of satisfaction of the male students based on the comfort of the pants bought from ALP. Twenty-two percent (22%) of them said that they were very satisfied.Fifty- five percent (55%) said they were satisfied and Twenty- three (23%) said they were not satisfied at all. Chart 3.

11 presents the level of satisfaction of the male students eased on the quality of the pants bought from LEAP. Thirty-two percent (32%) of them said that they were very satisfied. Fifty-five percent (55%) said they were satisfied and Thirteen percent (13%) said they were not satisfied at all. Chart 3. 12 presents the level of satisfaction of the male students based on the availability of the pants bought from ALP. Twenty-five percent (25%) of them said that they were very satisfied.

Sixty percent (60%) said they were satisfied and Fifteen percent (15%) said they were not satisfied at all. Chart 3. 13 presents the level of satisfaction of the male students based on the affordability of the long sleeves bought from ALP. Twenty percent (20%) of them said that they were very satisfied. Fifty percent (50%) said they were satisfied and Thirty percent (30%) said they were not satisfied at all. Chart 3.

14 presents the level of satisfaction of the female students based on the comfort of the long sleeves bought from ALP. Twelve percent (12%) of them said that they were very satisfied.Sixty-eight percent (68%) said they were satisfied and Twenty percent (20%) said they were not satisfied at all. Chart 3.

15 presents the level of distractions of the female students based on the quality of the long sleeves bought from ALP. Twenty-two percent (22%) of them said that they were very satisfied. Sixty- five percent (65%) said they were satisfied and Thirteen percent (13%) said they were not satisfied at all. Chart 3.

16 presents the level of satisfaction of the female students based on the availability of the long sleeves bought from ALP.Ten percent (10%) of them said that they were very satisfied. Fifty-five percent (55%) said they were satisfied and Thirty-five percent (35%) said they were not satisfied at all. Chart 3. 17 resents the level of satisfaction of the female students based on the affordability of the skirt bought from LEAP.

Twenty -two percent (22%) of them said that they were very satisfied. Fifty percent (50%) said they were satisfied and Twenty-eight percent (28%) said they were not satisfied at all. Chart 3. 18 presents the level of satisfaction of the female students based on the comfort of the skirt bought from ALP.

Twelve percent (12%) of them said that they were very satisfied. Sixty-eight percent (68%) said they were satisfied and Twenty percent (20%) said they were not satisfied at all. Chart 3. 9 presents the level of satisfaction of the female students based on the quality of the skirt bought from ALP. Twenty-seven percent (27%) of them said that they were very satisfied. Thirty-eight percent (38%) said they were satisfied and Thirty-five percent (35%) said they were not satisfied at all.

Chapter 3. 20 presents the level of satisfaction of the female students based on the availability of the skirt bought from ALP.Twenty percent (20%) of them said that they were very satisfied. Fifty percent (50%) said they were satisfied and Twenty percent (20%) said they were not satisfied at all. Conclusion The survey gave us information to find the answer we seek in this study.

We therefore conclude that, LEAP male tourism students are satisfied with the long sleeves and pants and LEAP female tourism students are satisfied with the long sleeves and the skirt based on the affordability, comfort, quality and availability of the tourism uniform bought from ALP.Thus, the supplier and the school should be broad more understanding about the insights of the LEAP tourism students. Chapter Recommendations for Marketing It is with fervent wish of the researchers that the following recommendations be insider by the concern; Supplier Supplier should also look for alternative source of raw materials which has a low price but with good quality Supplier should increase production during opening of the first semester where mostly of the tourism students of LEAP buy their uniforms at that time.Lyceum of the Philippines University LEAP should improve communication with the supplier to meet the needs of the tourism students who buy tourism uniforms and to avoid out of stock tourism uniforms.

LEAP should give exact date on students when to claim their uniforms when their size is out of stock. LEAP should negotiate with the supplier if it's possible to lower the price of the tourism uniform.