Yakult Philippines, Inc. Yakult was introduced in Japan in 1935 by Yakult Honsha Co. Ltd of Japan, based on discoveries made by Dr. Minoru Shirota, the company's founder Dr.
Shirota blazed a trail in the field of preventive medicine with his studies on a type of lactic acid bacteria now know as Lactobacillus casei strain Shirota. The Yakult brand became synonymous with good health and it made a tremendous impact throughout Japan. Its entry in the market gained immediate acceptance, which led to the establishment of the world Yakult Group.The company was founded on the principles of preventive edicine and has used its extensive research in Probiotics to enhance the health of its customer since the 1930s. In the 21st century, Yakult Honsha, the subsidiaries and overseas companies like Yakult Philippines Incorporated aim to use their role as Probiotics pioneer and raise the quality of life for people throughout the world.
Yakult was introduced to the Philippines in 1978. Its popularity among Filipinos has significantly grown in the past 33 years.The Yakult Plant at Barrio Makiling, Calamba Laguna is one of Asia's best production facilities in terms of technology, sanitation and quality control. Here, the Yakult product is produced in a totally sanitized environment following strict quality control standards.
It is produced with minimal human intervention using modern and technologically advanced, state-ot-the-art facilities to ensure non-contamination of the product. Rigid quality control procedures assure the conformity of the product with the world-renowned Yakult formulation.Through the years, Yakult Philippines, Inc. has upheld its commitment of providing good health through the use of beneficial microorganisms. All the endeavors the company has undertaken and continues to undertake are guided by ts principle to promote to the health of the Filipino people.
Consistent with this principle, the company continues to educate the Filipino consumers on the health benefits of the Lactobacillus casei strain shirota. It seeks to supplement its expanding market coverage with great missionary zeal that good digestion leads to good health.Passion and Inspiration for Better Health: Yakult originated with probiotics over seventy years ago In 1930, Dr. Minoru Shirota, working in a microbiology lab at Kyoto Imperial University's School of Medicine, became the first in the world to succeed in culturing strain of lactic acid bacteria beneficial to human health. This bacterium was named "Lactobacillus casei strain Shirota" after Dr.
Shirota. It was 1921 when Minoru Shirota was admitted to the university to study medicine. In those days, Japan was not a wealthy nation, and many children lost their lives to infectious diseases and other maladies brought on by malnutrition.Deeply concerned about these conditions, Dr. Shirota was determined, while still a medical student, that he would focus his efforts on preventive medicine, and turned his attention to the study ot microorganisms.
He et about developing a stronger strain of lactic acid bacteria which would reduce the harmful bacteria living in the intestines, and therefore improve and maintain the health of human beings. The result of his efforts was the successful culturing of Lactobacillus casei strain Shirota. Dr.Shirota then began working together with supporters to make a delicious, yet affordably priced drink incorporating Lactobacillus casei strain Shirota so that many people could enjoy its benefits.
His dedication led to the development of Yakult, a fermented mild drink, which was introduced to the market in 1935. Dr. Shirota was driven by a relentless dedication to good health. His passion, creativity, and inexhaustible curiosity live on today through the continuing progress of Yakult. PROBIOTICS Probiotics are live microorganisms which benefit people's health by improving the balance of intestinal flora.CORPORATE PHILOSOPHY "We contribute to the health and happiness of people around the world through pursuit of excellence in life science in general and our research and experience in microorganisms in particular.
" SHIROTA-ISM 1 . Preventive Medicine Rather than treat a disease after people have fallen ill, it is important to prevent isease in advance 2. A Healthy intestinal Tract Leads to a Long Life. Nutrients are absorbed through the intestines. Therefore, a healthy intestinal tract will allow us to enjoy a longer, healthier life. 3.
Bringing Good Health at an Affordable Price.Deliver Yakult and it's intestine-fortifying benefit to as many people as possible at an affordable price. Promoting People's Health: it's a universal ideal that transcends time. It is the very foundation of our business. The story of Yakult Philippines has been one of the right timing, together with consistent growth and expansion.
Construction of our manufacturing plant in Calamba City, Laguna began immediately after incorporation. A liaison office was established in Manila. These structures serve us to this day, with periodic improvements reflecting the progress of our company.The liaison office was moved from its initial two-storey building to a formidable eight-storey structure inaugurated in 2006. Aside from offices for all administrative departments, the new facility also houses an executive lounge, a function room, a conference room, data storage centers, and seminar rooms for Yakult Ladies.
The construction of the new liaison ffice and the expansion of the manufacturing plant a few years prior were key components of Yakult Philippines' foremost plan to date: to significantly increase manufacturing capacity in order to meet an unprecedented growth in projected sales.Hence, 2001 saw numerous improvements in the Yakult Plant: increased land area and additional bottle-making, filling, and shrink packaging machines, to name a few. Non-manufacturing related upgrades such as an employee recreation area, were also added. These changes have boosted our production to its present capacity, witn strong potential tor years to come.
From our numble output ot 11,500 bottles per day in 1978, we can manufacture up to 1. 6 million bottles daily: a significant increase by any standard.Hand-in-hand with this growth in production, we continue to develop a vast network capable of delivering fresh Yakult throughout the country. Our distributors are now present in Luzon, Visayas and Mindanao, enabling Filipinos to benefit from Yakult wherever they may be Yakult Lady-system. Yakult contains live bacteria.
Because it has to be very fresh, we deliver it directly to homes. This sales distribution system became known as miakult Lady Delivery System". Under this system, Yakult Ladies deliver products directly to customers at their homes and offices.This is an ideal distribution framework for Probiotic products, which are most beneficial when consumed daily.
And since it's mostly housewives who receive Yakult at their homes, women as sales personnel would be better than salesmen. Customers will relate to them better, and the Yakult Lady may be able to advise their customers about their health. In addition to delivering products, Yakult Ladies have the important task to fully explaining the cientific principles of Probiotics and the functional characteristics of Yakult products. Home Delivery. "Good Morning, I'm from Yakult".
With the morning greetings and bright smiles of our Yakult Ladies, even single bottle of Yakult are hand-delivered to our customers. Hand-delivery is a direct expression of the sincerity we feel about the goodness of our products and the benefits they offer. That's why face-to-face contact is important. Yakult Ladies want not only to develop good relationships with their customers but also to provide customers with sound health advice.
They offer each customer health information and advice on products that best serve their needs. This is the central pillar of Yakult.This is our way of helping customers learn about our Probiotics products, which are good for the body. Description & Functions of Various Sections of Direct Sales Department The Direct Sales Department is Compose of three (3) sections The Booking Section has five segments: Booking North, South, West, East and Central. It caters to big supermarkets like Supervalue, Robinsons, Puregold and others.
It also services the central distribution centers of chain stores like Mini-stops. The ordering system is done through electronic data interchange which is sent and retrieved at the Head Office.All deliveries are pre-booked therefore no excess stock at stores is observed. Selected supermarkets are deployed with promodisers who take care of the inventory, display, monitoring & product pushing inside the selling areas. a. The Route Section has 35 routes.
Each route is handled by a salesman and driver. They observe a regular itinerary from Monday to Saturday. They are tasked with developing their area coverage via outlet development and maintenance. Route ustomers usually include medium size supermarkets, foods marts, convenience stores and others.
b. Mini-Route Section has sixty small routes.
