The authors of this White Paper wish to thank all the associated organizations, and their staff, for their many and varied contributions. Firstly, however, it is necessary to thank the Minister of Industries, Production and Special Initiatives, The Honorable Jahangir Tareen, without whose drive, energy and vision, Pakistan Dairy Development Company would not exist.

We would like to acknowledge in particular the support of Mr. Roland Decorvet, Managing Director of Nestle Pakistan Ltd and Mr.Par Soderlund, Managing Director of Tetra Pak Pakistan Ltd for sponsoring the study. Our thanks also to Mr. S. Fakhar Ahmed of Nestle Pakistan Ltd for being a key member of the team responsible for this White Paper.

Special thanks to the following for all their support & Contribution J E Austin Members of the Dairy Strategic Working Group Ministry of Food, Agriculture and Livestock Team members form Nestle Pakistan Ltd Small and Medium Enterprises Development Authority (SMEDA) Tetra Pak (Pakistan) Ltd USAID Individuals not associated with any of the above organizations but who deserve acknowledgement include Messrs.This will enhance the confidence of the masses in the White Revolution; "Dairy Pakistan" in a joint effort with the Federal and Provincial Governments will carry out a media campaign called the Dhoodh Darya Media Campaign – (DMC) for a period of five years 2006-2011. The information campaign will educate the consumers on health risks of unhygienic loose milk encourage farmers or groups of farmers to develop a cold supply chain and adopt best farm practices to economically benefit from production of more milk and developing better quality supply mechanism.The financial as well as technical support required and available will be highlighted through media campaign so as to enable all stakeholders to benefit from the dairy development agenda. Policy Support A good level of policy support is also requested from the government for developing the dairy sector.

The main recommendations are as follows, a) Zero Rating tax regime for value added dairy products, to allow specific dairy related inputs to be tax and duty-free. b) To allow import of raw and packaging material at 0% duty currently based at 25%.Special incentives to be provided to licensing, quality productions, setting up of corporate dairy farms and a special tax incentive to be given for setting up processing units in earthquake hit AJK and NWFP, this will create livelihood opportunities in the regions and increase milk supply pockets. Infrastructure support by the government (e. g. farm to market roads etc) It is a relevant fact that no development model can work without the support of the government and there are certain things, which are basic essentials for the dairy development model: a) Farm to market roads.

b) Provision of energy and water connections in villages. ) A reasonable electricity tariff for milk chillers. d) Acknowledging social collateral for farmers for obtaining financial services for dairy development. Conclusion It is important to note that development of the dairy industry is a journey of many small steps.