A SMALL INDIAN AUTOMOBILE MARKETER 1950 NOW WORLD CLASS AUTOMOBILE MAKER :A SMALL INDIAN AUTOMOBILE MARKETER 1950 NOW WORLD CLASS AUTOMOBILE MAKER Objectives Of Presentation :Objectives Of Presentation To Study a M&Ms Automotive Sector.
To Study Strategies Adopted By M&M. To Study The Impact Of Strategies Adopted By M&M. History :History FOUNDERS- :FOUNDERS- Mr. K.
C Mahindra. Mr. J. C.
Mahindra. Mr. Gulam Mohammad. Mahindra & Mohammad How Mahindra And Mahindra Came To Existence :How Mahindra And Mahindra Came To Existence PROFILE :PROFILESlide 7:Largest Corporate Group- Turnover- US $ 4.
5 bn Ranking- Top 200 Companies in the world Top 10 Companies in India More than 40000 employees directly work with M&M Business Interest - M&M Group :Business Interest - M&M Group Slide 9:Automotive Sector Farm Equipments Trade And Financial Services Infrastructure Development IT Sector Specialty Businesses Slide 10:Automotive Sector- First Jeep in 1949 3rd In India Largest Producer of MUV Product Range :Product Range LAUNCHING OF SCORPIO :LAUNCHING OF SCORPIO Slide 13:Objectives To change a Image.To enter Into new market segment. To increase a profit. To satisfy the customer needs. Competitors :Competitors Tata Safari Cheverlot Tavera Tata Sumo Toyato Innova Competitive Advantages :Competitive Advantages Stylish look Modern interior Comfortable Competitive price Richness Marketing Strategy Used :Marketing Strategy Used Bolero’s launching as a trial opportunity Positioning of the Scorpio as a car than UV (b’coz size of UV market was small) Press driven event Slide 17:Advertising Naming of the product differently (shadow endorsement strategy) Scorpio From MahindraDistribution strategy :Distribution strategy Updated for new customers with personnel that can handle queries & urban market.
Capitalized on the existing dealers Dealers in the metros required to have different outlet for Bolero & Scorpio Outlets also handled after sales services & procurement of spare parts. LOGAN LAUNCHING :LOGAN LAUNCHING Objectives :Objectives Scorpio as SUV Enter into Pure Car Market To take advantage of Scorpio Success. Competitors :Competitors Hundai- Accent Ford - Icon Maruti- Sx4 Baleno TATA- Indigo Chevrolet- SparkLogan Range :Logan Range Target Market :Target Market Income Group – Above 5 lakh. Ad Media Magazines and Television Slide 25:Logan’s Competitive Advantage Mahindra Renault is really a testimony to the way to the companies can synergies each others strengths.
Logan gives consumers a whole new choice. Logan is the product of match-made in heaven between Mahindra & Renault. Global Ambitions :Global Ambitions Bolero- Uruguay Road Condition Positive Feedback. FUTURE PLANNING :FUTURE PLANNINGSlide 28:Success in MUV & SUV & also other sectors Next market is heavy automobile sector & two wheeler sector M & M is already in trucks out of India. They are coming with trucks in India in future Slide 29:For two-wheelers M & M can take the opportunity & merge with other companies.
CONCLUSION :CONCLUSION Stages of Diversification :Stages of Diversification Jeep and Army Vehicles Commander Other MUV- Pick-up, Armada,Savari Three wheeler- Champion Bolero Scorpio Logan Advantages By Diversification :Advantages By Diversification Slide 33:From Rural to Urban.International Awards. Copy By World Class companies. MNC Choose M&M as a Partner For Their Product. Export of Scorpio.
Small Indian Automobile Marketer is Now world Class Automobile Maker. Declaration :Declaration The Presentation has limitations that is it has been made by individual with a limited time and limited sources of information and for that its not a full information but it’s a part. but it is the best example for the presentation of diversification and product life cycle management. It has been made in December 2007. Arvind L. Burande 30th Dec.
2007
