So you are viewing an article online, then you get a pop-out widows showing the funniest video on Youth today a dog fights with a baby which of course you would like to share; then you find you have got unread massages on twitter; while checking, you notice on Backbone that Taylor Swift has published her new album; then you go to tunes store to buy the music online. This experience is from an actual narrative of an Internet user.Surprisingly, according to an anonymous online survey, ninety-six percent of Internet users confessed that they had same experiences. Not only do we perform similarly online, we gradually behave identically In the real life.
For example. We follow the same route suggestions on Google map when going to some unfamiliar places; we speak in the same style when it is popular the twitter; we imitate the highest-clicking video on Youth; we purchased the same products listed on Feds. Com. In this way, the Internet is becoming a huge homogeneities for the much of the world.
Search engine like Google and social networking Like Backbone, which are two major parts of the Internet, are negotiation Internet users In two mall directions. "l Google everything I need to know' said Windy Usual an editor for Washington post. Surely, this habit must be shared by a lot of people, including me. Internet search engine has make people think more similarly because most of users are coming to follow the "Internet thinking pattern", which means that people tend to throw all the thinking work to the search engine and wait for the result.
This thinking pattern marks "Google" as the solution to any problem. One of the reasons why this tuition has happened Is that the Internet has evolved so fast that an Individual can't handle so much overwhelming Information. Without search engine, we would be dazzled by the trillions of data streams. Thus, the Internet gradually does the all thinking work for us. In some way, the Internet, especially the searching engines such as Google, no longer functions as an external hard drive to support people's brain; it is becoming our brain, a brain shared by 2. Billion Internet users on the planet, leading us to think and behave more and more similarly.
Unlike Google, social networks, such as Backbone, are homogeneously people's feeling online. The most typical example is the "like" button on Backbone, the small thumb-like icon below every news feed. The "like" button began on the website Friend Feed in 2007, appeared on Backbone in 2009, began spreading everywhere from Youth to Amazon to most major news sites. We can see thousands of "like" showing under some popular sharing or hilarious photos, such as LOL cats.Do these people who press the "likes" really Like them? Not exactly.
The Like button on Backbone inclines to present the combination of positive feelings rather than people truly Like It. They might press the "like" only because they feel amused, sympathetic, astonished, or aspired. Also, study shows that people tend to press the "like" on something, which is already popular. According to myself, I often unintentionally press the like button for something which has already gained thousands of "like". In some way, the like button is effectively training us to only respond to things that have become popular.
s encouraging a kind of conformity. It mixes up or even hides our true feeling, effectively suppressing any unusual or controversial opinion in favor of the mainstream or predictable. With their standardized personal pages Social networks also homogenate people's online identity. After finishing the registration step, every first-time user will be directed to edit their personal pages. Following the single template provided by Backbone, these uniform personal pages consist of users' bios, interests, education path, relationship status.Although it may sound like a completed river, we would never introduce other people by sending them our Backbone links no matter how elaborately we modify those pages.
These uniform pages are pale and faint because they make us look like in the same model. In the real life, we impress others with our speaking style, eye contact, facial expressions, body language and other things, which are not easily revealed by one's Backbone page. However, the single dimension of online socializing, completed by Just few mouse clicks, homogenates people's online identity and tags people in a similar way.The Internet as also contributed to the increasing homogeneities of design. In the field of artistic design, the momentum of trends has always been a part of design. With cognitive surplus, which is a resource composed of people's free time, energy, creativity, and their intrinsic motivation, people intend to publish their interesting and creative thoughts on social networks.
Despite its exclusiveness, there's quiet a variety of work on the internet. But the same can be said of the web as a hole -? dig hard enough, and you'll find things you've never seen before.What the wider community allows to rise to the top, though, tends to share similar elements and adhere to the flavor of the month. The internet has homogeneity our life in many different ways. It seems the internet will ultimately shape us into a same model. However, one cannot ignore the most significant factor separate us from machines--- the humanity spirit.
That's the reason why a computer can never create a prose like Odysseys or paint a picture like Starry night. No matter how intelligence the Internet will be in the future, it can never supersede us human.
