INTERVIEW 1/- During operating process of NIPPOVINA company for years, have you ever faced with the business ethical dilemma? Yes, a lot. Because launching business means making profit as much as possible while still manage to responsible for those strict environmental and human standards. Therefore, many conflicts occur day by day, making me so frustrated. 2/-In your opinion, how to resolve these issues in a best way? I think there aren’t any best ways to resolve the problem, there is only a better way. We have to scarify unnecessary things to get what you want.

So many times when I have to consider carefully a number of factors such as company reputation, customer trust, product quality, new cost... and make the final decision. 3/- For example, Nippovina company signed with the investor works B, produce the items made ?? exclusively for B, request at the highest quality. But there is a small error in the production process cause tiny scratches on the surface but private religious mind is made ?? which leads to the shipment is not satisfactory. He recovered but religion measuring?

It depends on many factors, such as the value of the order is big or small, client B is long-time essential or new partners, how much the reputation of the company will affect, I may chose to revoke or deliver the cargo. 4 /- Assuming that all of these factors are very large, what would you do? Maybe I will not withdraw. Small scratches will not affect much to the quality of work, on the other hand, our company still operating and maintenance materials. 5 / - The motto of the company is always ready to provide the best materials, professional service technology.

So in this case, do you think was the company not able to follow that motto? We are committed to using imported equipment, the best material for all projects, and try to comply with the most rigorous way. However the negligence and carelessness are inevitable, I cannot dismiss a skilled worker with only a scratch. I also fully do compensate the loss of time and money if I do not complete the order within the time limit. So, as mentioned above, after careful consideration, I sometimes have to trade off. Findings

Worrying about the CEO may argue in favor of his own behavior, the interview asked some question in the making assumption way so as to make the CEO answer sincerely. During the research process, the interviewer has investigated and found out the truth about an unqualified consignment. This was told by a manager who blows the whistle. The interview indicates that the CEO concern about the ethical dilemma that he was facing. Although each question is straight forward the problem, the CEO still feel comfortable to answer honestly. Many problems such as stakeholder profit, trust, loyalty are mentioned and discussed below.