Coca Cola Company was started by one Dr.
John Pemberton at around 1886 in Atlanta, Georgia, who developed its expression. The chief ingredients were infusions from coca works and the goora nut nut. It was ab initio meant as a tonic remedy for concerns. Person subsequently added carbonated H2O in position of H2O and the people who took it found it better.
Finally, it became a pick drink for many people. With increased gross revenues the Coca Cola Company saw enlargement in about every province in USA by 1895. The thought of bottling was subsequently conceived that by stopping point of the century, bottling workss were being established outside USA ( Bell, 11 ) .MerchandisesCoca Cola chief merchandises are drinks particularly soft drinks. Coca Cola soft drink traveling with the same trade name name is the most popular and has the highest gross revenues.
It has a figure of different spirits like Cola Lemon, Cola Lime, Cola Orange, Cola, Cola Green Tea and Cola raspberry. These types are available in many states. Other merchandises include diet, still and scintillating drinks, fruit juices, Waterss, energy drinks, javas, milks and athleticss drinks. Each of this in bend goes with different trade name names harmonizing to part of sale and they are so many to advert.Gross salessThe current portfolio includes 3,300 merchandises in over 200 states word broad.
In 2009, the unit instances sold word broad stood at 24.4 billion. This generated over 5 billion dollars in income.Location - Number of DivisionsCoca Cola Company is distributed in operating groups which are Eurasia and Africa, Europe, Latin America, North America, Enterprises and Pacific. Over 200 states are covered under these groups.
Foreign OperationssThe central offices are in Atlanta, Georgia which oversees operations of all other subordinate companies in Asia, Africa, and Europe. Each state has its ain franchised company that makes the concluding merchandises.Information Flow of the CompanyInformation Flow is important to a company since it provides informations, information and cognition entree to everybody from senior direction to the least employee. It is this information that acts as '' lifeblood '' in the success of a company.
Coca Cola Company has invested much in Information Technologies in order to recognize its ends.Number of EmployeesThe figure of employees in Coca Cola Company stands at around 92,800. Much accent is placed on people who are thought of as non merely employees, but a squad that should be able to detect their endowment, cognition, accomplishments and experience in the company. The diverseness helps in the growing of the company through sharing of information.Types of SoftwareSAP R/3 from IBM together with ERP system is the most widely used package in Coca Cola Company.
These IT solutions have enabled the company in fast determination devising and better merchandise quality while at the same clip cut downing the costs of operation. All the entities therefore ; Operations, Marketing, Accounting, Inventory and Human resources have a common system that enables consistent coverage of direction and operational units. Apart from this shutting of books either locally or globally, buying, funding are all done at the same time. It besides ensures that employees, client, and providers are on the same frame of mention.
In Atlanta, SAP application include Accounting, Planning and Budgeting, Procurement, Employee self service and others that run on an Internet web. Fabrication workss have Project Systems execution that oversees Inventory Management, Material Management, Production Planning and Gross saless and Distribution. The IBM waiter RS/6000 enables more than 1000 users at the same time.Outsourcing servicesOutsourcing is a strategic direction tool that is being implemented at Coca Cola Company with an purpose of deriving a competitory advantage by concentrating more on activities that contribute to the success of the company. Coca Cola started outsourcing along clip ago when it started to look for new markets. It considered that capital was non plenty and clip was non equal to make bottling workss everyplace.
By outsourcing bottling, it was able to concentrate on the key concern in quality merchandises and feeding the turning market. Subsequently on, bottling became a cardinal factor in their concern that they built an internal capableness to make the same. With the aid of Information Technology, outsourcing has helped Coca Cola to go what it is now.Competitive advantage in the marketCoca Cola has drink production as their competitory advantage in that they entered the market foremost and have maintained high quality and diverse merchandise all over the universe. Their selling scheme is besides terrible in footings of advertizement which Coca Cola does in many astonishing constructs.Degrees of directionStrategic Management is apparent in Coca Cola Company and is defined as a procedure of placing the aims and holding policies in topographic point to recognize them.
Resources besides need to be in topographic point to accomplish the aim. Coca Cola has a Chief Executive Officer and a squad who provide the way to be followed in its senior direction. A Board of Directors composed of proprietors and stockholders is besides in topographic point to supervise administration of the company. Under the BOD there is Flat Executives whose duty is to organize the merchandise and market and the Corporate Planning who oversee administrative undertakings.
Further, the assorted Directors are entrusted in twenty-four hours to twenty-four hours working of the company.Supply concatenationThe company produces the sirup which in bend is used in doing drinks. The franchised companies so make the concluding merchandise. This has been optimized by Information Technology execution of SAP R/3. The motion of the concluding merchandise from the industry to the client encompasses supply concatenation. The Coca Cola Company employs a figure of schemes that make this possible including conformity with local Torahs human rights and that all providers have contracts, are audited to organize a comprehensive study.
The providers are entrusted with proviso of ingredients, ware and packaging. In bend, the company produces drinks which are taken to warehouses and distributers for availing to clients. The Coca Cola Manual Distribution Center theoretical account has seen the company sell even to the remotest portion of the universe.Web sitesThe Coca Cola Company has a really dependable website `` www.coca-cola.
com '' which inside informations all its operations. It is besides good arranged and updated to result right information reaches the spectator ever.Online- Business Store FrontOnline concern involves selling of merchandises utilizing Information Technology tools like the nomadic phone and the Internet. The Coca Cola Company is in the initial phases of turn overing out services to enable on-line minutess take topographic point.
In Finland for illustration, Coca Cola has implemented an recognized payment system utilizing SMS for their merchandises.Data aggregation and procedureAssorted types of informations that can be analyzed at Coca Cola Company include production volume, H2O, packaging, natural stuff volumes and Environmental Safety informations. All this information is collected separately from several companies and traceability is attached to enable concluding analysis. Data is collected scientifically and analyzed utilizing spreadsheets to give elaborate consequences.
Customer attention provisoCustomer attention is professionally provided in Coca Cola Company runing from simple questions to more complex company processes. Through their website one can track his orders or even return a merchandise at any clip of the twenty-four hours. The service is sometimes outsourced to 3rd parties to guarantee every question and aid is accorded.Data storageThe coca Cola company informations centre is the nervus centre where waiters and storage devices guarantee the majority of informations is secured for the companies use. With a 10 Gb Ethernet connexion by Cisco, costs have dramatically reduced and so has clip spent on turn uping critical information.
Network protectionNetwork protection has been achieved by integrating Barracuda Networks solutions. These guarantee security to the web and storage installations in Information Technology Systems. The Web Application firewall ensures complete protection from all unauthorised users, viruses, hackers etc.Database usageCoca Cola Company used Oracle Databases which have SQL capablenesss antecedently but due to its SAP application, they have moved to IBM 's DB2.
The act led to decrease of hardware and package cost and a better storage, retrieval and security of informations. Databases provide all the information from merchandises to employees therefore they play a critical portion. IBM DB2 has greater compaction which would cut down database size and lower licensing reclamations.In decision, the Coca Cola Company has been successful due to execution of Information Systems which are dependable and assist the direction make fast determinations in their twenty-four hours to twenty-four hours work while guaranting client satisfaction.
( Sadagopan, 22 )
