Ethical standards and integrity has become increasingly important for a company's long-term success.

Ethics is an individual's moral Judgment about right and wrong. Emmanuel Kant believed that everyone could decide right and wrong based on the will behind the action. When trying to decipher if an action is moral or not, one should consider what the universal benefit would be if everyone behaved in such a cushion.For instance, if everyone stole, it would result in chaos and violence. Frederica Engel's and Karl Marx, however, didn't believe in a universal code of ethics. They perceived that all ethics and philosophy are relative to the economic situations of each individual society.

Each society would therefore create its own system of ethics that's relative to their environment.