Unilever is one of the world’s largest suppliers of fast moving consumer goods across foods, home and personal product categories.
Unilever’s portfolio includes some of the world’s best known and most loved brands. Today, Unilever still believes that success means acting with ‘the highest standards of corporate behavior towards its employees, consumers and the societies and world in which we live’. Over the years it has launched or participated in an ever-growing range of initiatives to source sustainable supplies of raw materials, protect environments, support local communities and much more.Through this timeline you’ll see how it’s brand portfolio has evolved. At the beginning of the 21st century, Unilever’s Path to Growth strategy focused us on global high-potential brands and Unilever’s Vitality mission is taking us into a new phase of development.
More than ever, our brands are helping people ‘feel good, look good and get more out of life’ – a sentiment close to Lord Leverhulme’s heart over a hundred years ago. Background of the Term Paper: In preparing my term paper and make it successful.I had take help and guidance of some Bonaire person. First of all, I would like to offer my deep gratitude, complements and heartfelt thanks and regard to our respective supervisor Mr.
Mahbub Parvez, Senior Lecturer, Daffodil InternationalUniversity. I express our profound indebtedness and gratitude to our other classmates for their valuable advice that helped in preparing this term paper. I have collected data and information’s from the website of Unilever of Bangladesh, Internet, media, and newspaper to preparing my term paper. Significance of the study:The purpose of my preparing term-paper is I can know practically social responsibility of the company Unilever Bangladesh Ltd. and become familiar with their activities. Methodology: Necessary documents are prepared by the Web Site.
All data’s and information are collected from secondary sources. Limitation of the study: The term-paper was about the changes of the financial condition of the company, but as the company is not listed with Dhaka Stock Exchange, proper financial data has not been found. I could not get remarkable information elated my topic. Even no article was received in that way from Internet.
Analysis of Unilever Bangladesh: Introducing Unilever: 150 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life. Life partner: With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people’s lives in so many different ways. Its brand portfolio has made us leaders in every field in which we work.
It ranges from much-loved world favorites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave. From comforting soups to warm a winter’s day, to sensuous soaps that make you feel fabulous, our products help people get more out of life. We’re constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.
Continuous development:Consumer research plays a vital role in our brands’ development. We’re constantly developing new products and developing tried and tested brands to meet changing tastes, lifestyles and expectations. And our strong roots in local markets also mean we can respond to consumers at a local level. By helping improve people’s diets and daily lives, we can help them keep healthier for longer, look good and give their children the best start in life. We also believe that the very business of conducting business in a responsible way has a positive social impact.
We create and share wealth, invest in local economies and develop people’s skills – both inside our organization and in the communities around us. Today Unilever employs 223 000 people in 100 countries worldwide, and supports the jobs of many thousands of distributors, contractors and suppliers.Heath & personal care: • First launched in France in 1983, our leading male grooming brand, Axe, now gives guys the edge in the mating game in over 60 countries • Our oral care brands Mentadent, Peposodent and Signal have teamed up with the world’s argest dental federation, the FDI, which represents over 750,000 dentists around the world • Lux became the first mass-marketed soap when it launched in 1924. Today it achieves annual global sales of over €1 billion • Domestics is a best-selling brand in nine of the 35 countries in which it’s sold• Hindustan Lever in India has launched a hand-wash product, Surf Excel Quick Wash, with a low foaming formulation, reducing the amount of water needed for rinsing by up to two buckets per wash • Recent breakthroughs at Rexona include Rexona Crystal, a deodorant that eliminates unsightly white deposits on dark garments.
Foods: • Knorr is our biggest food brand with a strong presence in over 80 countries and a product range including soups, sauces, bouillons, noodles and complete meals • They’re the world’s largest ice cream manufacturer, thanks to the success of our Heart brand which includes Magnum, Cornetto, Carte d’Or and Solero, and Ben & Jerry’s and Brayers in the US. Lipton’s tea-based drinks include the international Lipton Iced Tea range, the Lipton range in North America and Lipton Yellow Label, the world’s favourite tea brand• Becel / Flora pro-active products have been recognized as the most significant advancement in the dietary management of cholesterol in 40 years • in the mid 1990s we led the industry with our programmed to eliminate almost all trans fat from our margarine. Ads, our soy-based fruit drink, has been growing at the impressive rate of 35% since its launch in 1997 in Latin America. Mission of Unilever: The mission of Unilever is to add Vitality to life. People meets everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life. Vitality is at the heart of everything people do.
It’s in Unilever’s brands, people and unilateral values. Vitality means different things to different people.Some see it as energy, others view it more broadly as a healthy state of body and mind of alive. Whatever their personal definition, millions of people around the world use unilever’s products daily to add Vitality to their lives – whether that’s through feeling great because they’ve got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack. Ever since the 19th Century whenWilliam Hesketh Lever stated that the company’s mission was “to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products,” Vitality has been at the heart of our business.
Vitality defines what we stand for: our values, what makes us different, and how we contribute to society. It’s the common thread that links our brands and it’s central to the unique way we operate around the world.Health & nutrition: Unilever’s Vitality mission commits us to growing our business by addressing health and nutrition issues. We focus on priorities including children and family nutrition, cardiovascular health and weight management. Inside & out: Unilever’s culture also embodies Vitality.
Adding Vitality of life requires the highest standards of behavior towards everyone we work with, the communities we touch and the environments on which we have an impact. The growing demand for more Vitality in life provides us with a huge opportunity for growth.The way Unilever works and the products the staff of the unilever has developed are shaped by consumer trends, along with the need to help raise health and hygiene standards in both the developing and industrialized regions of the world. History of Unilever: Unilever’s corporate mission – to add vitality to life – shows how clearly the business understands 21st century-consumers and their lives.
But the spirit of this mission forms a thread that runs throughout its history.In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularizes cleanliness and hygiene in Victorian England. It was ‘to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use unilever’s products’. This was long before the phrase ‘Corporate Mission’ had been invented, but these ideas have stayed at the heart of unilever’s business.
Even if their language – and the notion of only women doing housework – has become outdated. In a history that now crosses three centuries, Unilever’s success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout unilever has been created products that help people get more out of life – cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves.
