Advertising is an impersonal selling and communication method which makes use of various types of media to reach the target public in short time. Advertising aims at gaining exposure, creating awareness, changing attitudes of target customers in favor of sponsors product and services and also at effecting sales and improving corporate image.Forms of Advertising for ProductsDepending upon the nature of the task involved, type of product represented or the focus of activity transacted, advertising efforts are grouped into : industrial and consumer, product and institutional, primary demand and brand-demand, direct (sales) demand and indirect (awareness, intentions and attitudes) action advertising, and manufacturer, co-operative and, retail advertising.Advertisements promoting the consumption of tea or carpets are primary demand creating advertisements which derive the sales based on the initial brand image while that of Toyota’s “Corolla” or Nescafe are selective brand advertising, which intends to create a niche with the functional domain.
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