The purpose of this proposal is to highlight the Walt Disney Company as a personal investment opportunity.Organizational BackgroundAccording to the official website, Walt Disney Company was founded in 1923 by brothers Walt and Roy Disney as an animation studio. Currently, the company is one of the biggest media and entertainment corporations in the world. With its headquarters in Burbank California, the company has become one of the biggest Hollywood studios, and owner and licensor of 11 theme parks, and several television networks, including ESPN and ABC. Other divisions include Miramax Films, Touchstone Pictures and Walt Disney Distributions.The Walt Disney Company Investment PlanParr (2008) identifies the most common means of investing in publicly traded companies as simply buying stock in a company.
This is known as taking an equity position in that company. The Walt Disney Company’s has introduced The Walt Disney Company Investment Plan, a direct stock purchase plan designed to provide investors with a convenient method to purchase shares of Disney common stock and to reinvest in the purchase of additional shares.Justification for InvestmentLos Angeles Almanac (2007) listed Walt Disney Company as one of the most profitable public listed companies in the world. With an operating income of almost $8 billion in 2007, the company made sales worth about $35.51 billion. It is therefore a highly recommended investment opportunity.
