Acknowledging the debt is not easy for us as we are indebted to so many people. We take this opportunity in expressing the fact that this project report is the result of incredible amount of encouragement, co-operation, will to help and moral support we received from others. We acknowledge our sincere gratitude to our faculty Ms. Vandana Gupta for her valuable guidelines, inspiration and support throughout the course of study.We are also thankful to Sales Manager of Safal & Reliance Fresh for helping us in getting information from various sources.
We will fail in our duty if we forget to express our gratitude to well wishers, family and friends who have given emotional and intellectual support to us. We must not also fail to acknowledge the help of those numerous Safal and Reliance Fresh customers who spent a part of their busy schedule in being a part of our survey.The Unit also initiates and supports production enhancement activities at farm, improved pre and post harvest practices, efficient logistics from farm to the retail outlets, scientific quality assurance and education of grower, support staff and consumer. Production of quality product begins at the farm level where the grower, in co- operation with unit officials, work to cultivate and supply quality produce to the Unit.
With the utmost care and dedication, the growers and Unit officials try to apply their professional knowledge and skills to give consumers the best return for their money. Standards are defined for each fruit and vegetable so as to link price to quality. Procurement specialists and trained field staff help the farmers in crop management and protection. Efforts are made to introduce new seed varieties and scientific methods of agriculture to increase the yield and improve the quality of produce.
79 specially designed modern retail outlets have been set up in and around Delhi to market fresh and frozen fruit and vegetables, directly to the consumers.Each shop caters to large number of customers, with a capacity to sell 1,600 kilos of fruit and vegetables a day. The shops are equipped with electronic machines that automatically weigh the produce and print item wise bills. Unit also manufactures products such as Jam, Squash, and Ketchup etc at its Ramgarh unit.The Reliance Group, founded by Dhirubhai H.
Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of USD 27 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India.Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration - in polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production - to be fully integrated along the materials and energy value chain.The Group's activities span exploration and production of oil and gas, petroleum refining and marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals), textiles and retail.
Reliance enjoys global leadership in its businesses; The Group exports products in excess of USD 15 billion to more than 100 countries in the world. There are more than 25,000 employees on the rolls of Group Companies. Major Group Companies are Reliance Industries Limited (including main subsidiaries Reliance Petroleum Page.Reliance Fresh is the Retail chain division of Reliance Industries of India which is headed by Mukesh Ambani.
Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance plans to invest Rs. 25000 Crores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country. The Reliance Fresh supermarket chain is RIL’s Rs. 25,000 Crore venture and it plans to add more stores across different states, and eventually have a pan-India footprint by year 2011.The super marts will sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products.
Besides, the stores would provide direct employment to 5 Lakh young Indians and indirect job opportunities to a million people, according to the company. The company also has plans to train students and housewives in customer care and quality services for part-time jobs.
