Parle Products Ltd. manufactures, markets, and sells biscuits and confectioneries.
It offers glucose, milk, sweet and salted cream, wafer crème, cumin seed, and cheese biscuits; toffees and hard-boiled candies in chocolate, mint, cola, and tropical fruit flavors; and snacks, including chips and wafers. The company sells its products to customers in India, the Middle East, Africa, South East Asia, the United States, the United Kingdom, Canada, Australia, New Zealand, and internationally. Parle Products Ltd. was founded in 1929 and is based in Mumbai, India. Kraft Foods In Talks To Acquire Parle ProductsNov 28 12 Kraft Foods Group, Inc.
was in talks to acquire Parle Products Ltd. over the last five years. When asked about exiting from the business, Vijay Chauhan, Chairman of Parle Products said, "Kraft Foods Inc. was in talks with us for the last five years. It wanted a controlling interest in our company, which we declined.
We have had many suitors, but are not interested. As long as the boys want to run this business, we will be here." Parle Products Launches Parle G GoldMay 14 12 Parle Products Ltd. launched Parle G Gold, targeting the urban markets. The company is extending its brand Parle G with the launch of Parle G Gold.
The biscuit promises to give its consumers a richer and a better formulation along with a bigger biscuit and a better bite. The overall look of the biscuit is wheatish brown with increased weight of 6.7 gms per biscuit. The new product is currently available in and around Mumbai.
The company is planning to extend its presence for Parle G Gold, across India in phase manner. The packaging of this new product is done in a hazy BOPP material in a mix of royal colours of red and gold connoting the premium quality of the biscuit. The colour, design and texture of the packet are clutter breaking, thus appealing to the consumers. The product is currently available in pack size of 100 grams at INR 10 price point across kirana and modern trade outlets. Parle Seeks InvestmentsAug 24 11 Parle Products Pvt. Ltd.
is looking for investments and joint ventures. Parle Products wants to invest in green field projects in emerging and developing economies. Parle is in preliminary talks with Religare Capital Markets Ltd. to help it look for assets. History[edit]Parle Products company was founded in 1929 in British India.
It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink. The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:[3] •Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) •Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) •Parle Bisleri, led by Ramesh ChauhanAll three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses.
But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionary business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionary products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name.[4] In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products.
