Market plan for Tata Nano

Tata Motors Limited is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles.

It is the world's sixteenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume. Founded in 1945 as a manufacturer of locomotives, the company manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz AG, which ended in 1969.Tata Motors entered the passenger vehicle market in 1991 with the launch of the Tata Sierra, becoming the first Indian manufacturer to achieve the capability of developing a competitive indigenous automobile1 Mission- to be passionate in anticipating and providing the best vehicle and experience that excites our customers globally. Vision-Most admired by our customers employees, business partners and shareholder for the experience and value the enjoy from being with us2.SWOT analysis of Tata Motors1.

One of the most established company in automobile sector 2. Wide ; extensive distribution and service network 3. Good market penetration in the taxi ; rental segment 4. Expert service professionals available 5.

Many associations like Jaguar Land Rover, Hispaniola, Macro polo etc which increases international presence 6. Dedicated engineering and R;D department 7. More than 60,000 employees 8. Highly diversified product portfolio.

Weakness: 1. Limited international presence 2. Sometimes faces alleged quality and durability issues 3. Not much customer engagement programs and activities.Opportunity 1.

Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Leveraging customer engagement experience to acquire new customers 4. Leveraging mergers and acquisitions to acquire newer technology 5. Augmenting the distribution and service network in various countries.Threats 1.

Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price 4. Product innovations and frugal engineering by competitors 34.SITUATION ANSLYSIS PRODUCT ANYLYSIS Tata nano has created a completely new category and continues to innovate in line with the evaluation of the market.

The awesome sprit of the nano- of living life on your own terms-is depict through the colourful world of nano and the people in this world who share the brands unique attitude to do the bigger, better and differently5.Features of Tata Nano TwistOther than the Electric Power Assisted Steering (EPAS), the new Nano Twist has been updated with a few more trendy features. A new instrument cluster now houses a driver information system as well, with digital clock, distance to empty (DTE) and average fuel efficiency (AFE) readouts. Additionally, an LED fuel gauge and coolant temperature gauge have also been incorporated. Nano XT will be available in 3 new colors – Damson Purple, Dazzle Blue ; Royal Gold Colour.

Nano continues to be available in 6 exciting colors –Damson Purple, Dazzle Blue, Papaya Orange, Pearl White, Meteor Silver, Royal Gold.Space and comfort A luggage space of 80 Liters is provided in this car behind the rear seat. The rear seat is a 100% bench seat that can be folded to create additional luggage space. With the rear seat folded, the luggage space in this car is 500 Liters. The all new Nano comes with additional storage spaces such as cup holders in the floor console for Nano XT, door trims with pockets for books, magazines in Nano CX and XT, and holding space (storage) on the dashboard due to its unique shape Compare with other entry level car in India.The Nano has a splendid fuel efficiency of 25.

4 KMPL (certified by ARAI) which is the highest for any petrol car in India with the lowest CO2 emissions of just 94g/Km (certified by the ARAI). Tata Nano has 21% more interior space than the Maruti 800 even though it is 8% shorter in length. The Power-to-Weight ratio of the Nano is 63PS per tonne which is more than that of the Maruti 800.Certain high end features like body coloured bumpers, Power window on front doors and Remote Keyless Entry with Central locking, Driver Information System (DTE/AVG FE) are offered on Nano XT which are not offered on other entry level cars such as the Maruti 800.

The Nano comes with Dual tone vinyl seats in the base variant and Trendy Sporty Black fabric seats in the CX and Dazzle Blue Twist XT variants and Premium Beige fabric seats in the other Twist XT variant. In addition to all this, the Nano comes with the widest range of 6exciting colours, including 3 new fun colours – Damson Purple, Dazzle Blue, Royal Gold In addition to all this, the Nano comes with the widest range of 9 exciting colours, including 3 new fun colours - Dazzle Blue, Royal Gold and Cornflower Blue The passenger carrying capacity of this car is four - 1 Driver plus 3 passengers.Safety This car passes all the safety tests required in India including full frontal crash, roof crush, side door intrusion for doors, etc. In addition, other safety features like ELR type seat belts at front and high mount stop lamps are provided. Nano XT has a host of other safety and security features like front fog lamps and central locking. It also has a Hazard Warning Light switch, which can be operated without the ignition being turned on.

This can be used in case of breakdowns especially in the night when the vehicle has to be parked off the road or when the vehicle is operated in adverse conditions Performance ,dynamics ; tech specs.This car is currently available in Petrol as well as CNG version. This car cannot be converted into LPG/CNG. Converting to CNG or LPG would void the warranty. Two scoops are provided on either side of this car.

These scoops allow for cooler air to enter as the car moves and help in engine cooling. The engine is cooled by coolant that circulates through the cooling system and radiator. all the tyres in this car are tubeless.The Power-to-weight ratio in Nano is ~58 PS/ ton which is higher than that of any other level car in the Indian market (It is ~56 PS/ton for Maruti 800.

The diameter of the drum brakes is 180 mm - both at the front and the rear. The front track is 1325mm and the rear track is 1315mm. his car gives a mileage of 25 KMPL (as certified by ARAI). However, while driving the car in the city, the fuel mileage may vary depending on driving conditions. The ARAI test for mileage is a laboratory test that simulates a typical driving environment. In the test the car is subjected to accelerate, brake, stop and change gears to replicate real life driving conditions over a specified distance.

The CO2 emission of the Nano is only 94 g/km which is the least for a Petrol car in India and makes the Nano the most environment friendly petrol car in India. The Nano has the lowest-in-class turning radius of just 4 meters - compared to 4.4 meters on the Maruti 800 and 4.6 meters on the Alto. This indicates that the car can be maneuvered easily, making it a good city car.

Getting in and out of parking slots is also easier with the Nano. The top speed that can be attained on this car is 105 kmph. This is electronically limited for safety reasons. The fuel tank capacity of the Nano is 15 Litres.

Sales after sales. The Nano comes with an unmatched manufacturer warranty of 48 months or 60,000 km, whichever comes earlier. Above this you can also purchase an extended warranty package from your dealership. Tata Motors offers Annual Maintenance Contracts for the Nano that range from 2 years to 4 years.

The cost for the same would vary depending on the number of years and number of kilometers that you opt for. For more details, kindly visit your nearest Tata Motors Authorized Dealers. You can also book a test drive by following the link http://www.tatanano.

com/book-test-drive.html. Alternately you can also send an SMS to NANO 5616161to book a test drive.All the cars in the category are good looking. Only Nano Twist XT offers you an Amphistream Music system with Bluetooth, USB,CD/MP3 player and Aux-in. Alto 800 ; Eon era both do not offer music systems.

All the cars fall in the same category, with Nano having an upper hand majority of the features- Mileage: Nano has best-in-class mileage of 25.35 kmpl v/s 22.74 kmpl of the Alto 800 ; 21.1 kmpl for the Eon Era. Space: Nano has 21% more space than the Alto 800. Warranty: Nano has a 4year/60000km Warranty whereas the Alto 800 gives only 2year/40000km ; Eon Era gives a 2year unlimited km warranty.

Clearly Nano gives you a peace of mind with the ease on maintenance. You can zip through the turns with the new EPAS and the smallest turning radius of 4 meters compared to the alto800 which is 4.6 meters. With SUV like ground clearance of 180 mm which is best in class, Alto 800 ; Eon at 160mm ; 170mm respectively.