Are the criticisms leveled against Japanese businesses justified? The business setting in Japan has been receiving criticisms from other nations. These criticisms have been made mainly because of the fact that Japanese businessmen are not able to adapt to conventional and western ways in doing business that keeps them from becoming one of the top business leaders in the globe.
It is culture-related, as the powerlessness of Japanese businesses to improve was blamed on the fact that the Japanese culture and the virtues that they believe in hold them back from looking into opportunities that will help their business grow or develop.Critics argue that Japanese business men should adapt western business culture if they wish to reach their full potential. (The Economist, 2008) However, judging the setting of Japanese businesses based on culture and competition with other nations is not justifiable. Sensitivity to other cultures should be a major concern ethically and socially. Japan is only one independent nation, with individual culture, beliefs, traditions, practices, etc.Critics should practice cultural competence in such a way that they do not discriminate nor state negative comments about other nations because of cultural differences.
Moreover, business culture should not be imposed to others just because it is part of western practices. As aforementioned, Japan is an independent nation that will carry out its role in the trade market as it sees fit whether it be according to culture or the western culture. It is something that should be respected, and if critics only wish improvement in the Japanese industry it should be communicated sincerely and diplomatically.Ch08: Is traditional marketing losing its position to e-marketing? Yes, since the dawn of the computer age, marketing practices have been gradually shifting from traditional to conventional methods. Perhaps the major reason why marketers determined the deterioration of traditional marketing is that e-marketing offers an efficient way of marketing without utilizing majority of resources while at the same time reaching out to a larger population of clients or consumers.
Professionals believe that the greater advantages of e-marketing over traditional marketing have caused the downfall of the latter. From disseminating information, to marketing cost, sum of target population, obtaining feedback, to surveying, etc. , e-marketing has made it easier for professionals to carry out marketing roles and responsibilities. (Group Mail, 2005)
