Advertising:Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas. Principle of advertisement: Inform, Persuade, Remind, Influence and Change opinion. Framework theory and ads according to it. Sale response: Advertisement technique in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a information provided in the advertisement.It is also known as direct advertisement in which company made product and specify it all specifications and features.
For example ads of laptops, electronics etc. we can also say that the advertising that encourages a direct action from a person. Example of colgate toothpaste, the company use direst response advertisement. The product tells everything about it, it repair and makes the teeth bright and strong. Persuasion:Effective advertising is always persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win.
This exciting new book seeks to explain the exact ways in which advertising successfully persuades consumers setting out the strategy for advertisers to adopt and illustrate the theories at work. This advertisement usually use rationale based interest. Cadbury is an example of persuasion advertisement because they use food images and visuals to attract its viewers. Involvement:Emotional advertising shows the target audience the benefits of the product or service. Emotional advertising is much more indirect in its persuasion. Most of ads which include values and morals are considered as involvement advertisement.
Ads in through which people emotions are attached like the ads of Sahara trust hospital. They use a very sentimental story line to attract people for their zakat.Salience:Salience is the degree to which your brand is thought about or noticed when a customer is in a buying situation. Strong brands have high Brand Salience and weak brands have little or none. That is ensuring competitive brands will differ in emotional features. Example of salience advertisement is axe.
perfumes and deodorants have specific chemical which are harmful for the body . But the advertisement creates interests the people go and buy the product by ignoring that the deo spray is harmful.