I will analyse the effectiveness of my leaflet which is for the association H.E.
S (Help Endangered Species.). I chose this subject because I have always loved animals and wanted to protect them. This analysis will be about the views expressed, the use of language, the presentation and layout, finally about the effectiveness of the leaflet.The purpose of my leaflet was to make people aware of what humans were doing to animals, how cute and innocent creatures were being killed for no reason. I think it is not right to kill what nature is giving us.
We have one life just like the animals and everything alive so I don't think we should mess it up. The audience my leaflet was targeted at was adults so that they could reason very well compared to the children who would not realise the importance of the statistics given.In the H.E.S leaflet I gave only the important information for a better result and not to confuse the reader of the leaflet, also so I could include photos for example 100 million wild animals are killed by hunting in a year everything that had to do with animal deaths. There are more facts than opinions because I thought it would give a better result and also in the leaflet I was talking as a company so it makes it harder to include opinions.
The use of facts makes the leaflet more trustworthy or reliable.The language used in my leaflet is more of a kind of formal. I also used short sentences with facts so that I would obtain a better effect. The use of strong words was also quite good for example: Help, slaughter, club, shoot, extinct. In the leaflet direct address was used like YOU and WE to make people more involved. In the second page in my leaflet I used firstly, secondly, thirdly to show that to help endangered species you have to do this.
There was also a repetition of HELP used throughout the leaflet to insist people of working with us.The leaflet's layout is an A4 sheet folded in half and photos which stick to the text to make people feel sorrier for animals. One of the problems I found was that the text was to small compared to the pictures, photos. I also used bigger fonts for numbers or small important words such as : "WE", "SAVE" etc. The colours were chosen because they stood out on the white background. On the front cover there is a display of help endangered species with the h e s aligned in bigger so that the name of the association stays in peoples mind.
I chos the pictures on the front because they are cute and they make people feel sorry when they know that they get killed. For the statistics I decided to choose the colour red because most of the time it talks about the number of deaths. I used capitals for the important words such as WE, HELP so that it stays in the audiences mind.In conclusion I think the leaflet achieved its objectives which were to warn people of the danger that animals are running.
It is quite effective but the language could have been improved. The presentation devices are nicely done and makes the important facts stand out but the amount of text could have been longer I will try to use this for the next leaflet I do.
