Maul A project report on an industrial visit to Maul Ltd. (And), on 22nd Jan, 2013 submitted to Somali Institute of Business Administration affiliated to Gujarat University. Submitted by Behaves Skater Roll No. 43 Class B.
B. A. Seem II certificate This is to certify that report on the visit to MAUL Ltd. (And) submitted by Behaves Skater to the Somali Institute of Business Administration affiliated to Gujarat University towards partial fulfillment of the requirement for the completion of practical study at land term of Gujarat University B. B. A.
Programmer. Proof. Shari K. J.
Patella College Stamp Proof.Paring Shah Principal) (Project Uncharged) Acknowledgement It is a matter of great pleasure and satisfaction to present this project report undergone at Maul Ltd. Visiting Maul was one of the finest experiences I have ever gained. I am very thankful to the Principal Professor Shari K.
J. Patella for arranging such informative industrial visit to the worlds one of the best diary industries. I am also thankful to our project guide Proof, Paring Shah for his encouragement and existence which has helped me in making this report with zeal and enthusiasm. Finally I express my gratitude and thanks to all those members ay Maul Ltd.And), specifically Mr..
Summary for making our visit informative and funneled. I am also thankful to my college staff for making this industrial visit a memorable experience of my life. PREFACE MAUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization.
A person aspiring to enter in management profession must have practical knowledge of the subject. The objective of industrial training is to develop practical knowledge in student as a supplement to the theoretical study of management in general as well as industrial.It provides foundation to students intending to pursue a career in this field. The industrial training is the most exciting experience of the education.
Every person needs some changes from the routine education. For this training industry is selected by me and fetch information about different products of MAUL , and its activities. But I concentrated more on taking information about MAUL. As I am student of management and the future Manager the training would play vital role in my education. Because of the industrial training I have knowledge of industrial environment and I felt hat this would be the part of my fife.I become conscious that I am the manager of future and I should also learn how to solve managerial problem and fulfill others requirement at the time.
I have tried my best to represent all relevant data and information relating to my project work. I hope this report will serve the purpose of the readers. INDEX No. Content No. L Company Oversimplification Department143Human Resource Department's marketing Differentiation's department356Research and Development427Corporate Social Irresponsibility's Multidisciplinary Plans4810suggesttons4911 concluston5012BibltographY51 COMPANY PROFILE NAMEOF THE ORGANIZATION - MAUL DAIRY MAUL MEANS (FULL FORM) - A - And M - Milk U - Union L - Limited ADDRESS OF THE ORGANIZATION- - Karri District Co-operative Milk Producers Union Ltd, And - 38001, Gujarat Fax - -91-269240208 E-mail- CACM. Maul.
Com Website - www. Maul. Com FORM OF THE ORGANIZATION co-operative MISSION OF THE ORGANIZATION- Its basic objective to provide better quality of products. To give optimum returns to his members To Assist in the development of small villages co-operatives. To minimize the adverse effect on the environment.
To double the production by the year 2020. MISSION STATEMENT We at GAMMA (Gujarat Co-operative milk Marketing Federation) endeavor to satisfy the taste and nutritional requirements of the customers of the world, through excellence in marketing by our committed team. Through co-operative networking, we are committed to offering quality products that provide best value for In the sass, in the district of Karri in the State of money. HISTORY OF MAUL Gujarat, India, a unique experiment was conducted that became one of the most celebrated success stories of India.At that time, in Gujarat, milk was obtained from farmers by private milk contractors and by a private company, Pollens Dairy in And, the headquarters of the district. The company had a virtual stranglehold on the farmers, deciding the prices both of the procured as well as the sold milk.
The company arranged to collect, chill and supply milk to the Bombay Milk Scheme, which supplied milk to the metropolis of Bombay, and to cities in Gujarat. Pollens Dairy also extracted dairy products such as cheese and butter.Pollens Dairy exploited its monopoly fully the farmers were forced to accept very low prices for their products, and the decisions of the company regarding the quality and even the quantity of the milk supplied by the farmers were final. In 1946, inspired by Shards Bilharzias Patella, a local farmer, freedom fighter and social worker, named Tribunals Patella, organized the farmers into co-operatives, which would procure milk from the farmers, process the milk and sell it in Bombay to customers including the Bombay Milk Scheme.
Purely by chance, in 1949, a mechanical engineer named Verges Current, who had Just completed his studies in engineering in the USA, came to India and was posted by the Government of India to a Job at the Dairy Research Institute at And. Dry Usuries involvement with the Karri District Co-operative Milk Producers Union Limited grew rapidly. The most important feature of these co- operatives is that they are run purely as farmers co-operatives, with all the major decisions being taken by the farmers themselves.The co-operatives are not run by a separate bureaucracy with vested interests of its own the farmers are truly in charge of their own decisions. This experiment of organizing farmers into co- operatives was one of the most successful interventions in India.
A very loyal clientele was built up who experienced prosperity on a scale they could not have dreamt of 10 years earlier. In 1954, Maul built a plant to convert surplus milk produced in he cold seasons into milk powder and butter. In 1958, Subsequent years saw the addition of more plants to produce different products.Starting from a daily procurement of 250 elites in 1946, Maul had become a milk giant with a large procurement base.
On his visit to And in 1965, the then Prime Minister of India, Ala Buddha Shatter, was impressed by what he saw system that procured, processed and delivered high quality milk to distant markets cost efficiently. Shatter could also see the difference that the income from milk had made to the standard of living of farmers in the area. What impressed him the most was that Maul had done all this without government assistance. Currently MAUL has 2.
28 million producer members with milk collection average of 5. 8 million liters/day. Today MAUL is a symbol of many things. (High-quality products sold at reasonable prices, genesis of a vast co-operative network and a proven model for determinatively).
The Karri Union began bespattering milk for the Bombay Milk Scheme in June 1948. The Karri District is very good place for dairy industry from where it was ranged from a small dairy to the national level repute. There are ere clear and roads along with railways line for transportation due to this reason collection of milk easily and speedily take place here.And is a big city, which is surrounded by many village being in a big city is easily available being situated And.
Even at the time of its formation, GAMMA had three major products in its portfolio liquid milk, butter and milk powder. Gradually, many new products were added to its range, largely milk derivatives. So that poorer people can also afford to drink milk. In the sass, Maul introduced its processed cheddar cheese, a malt based beverage called Intramural ND chocolates. In 1983, cheese spread was launched by GAMMA. Malay, a dairy whitener was introduced and it soon became the market leader.
In 1996, Maul launched its Maul brand ice cream. Indians ice cream market was estimated to be worth around RSI 8 billion in the year 2000 (about US 175. 8 million). GAMMA launched its ice creams in fourteen flavors in the city of Iambi (Bombay) and Gujarat State. In less than a year, Maul ice cream commanded a market share of about 55 in Gujarat and 30 in Iambi by the year 2000, its share in India as a whole had reached 30.
In 1997, Maul achieved further success when it managed to get various co- operatives in the country, trying to launch their own ice cream brands, to sell all their ice creams under the Maul brand name.This enabled GAMMA to benefit from the capacity of many of the more than 170 co-operative unions in the country, with a milk procurement of more than 15 million elites/day, located close to the markets. The year 2000, its product range was truly expansive three varieties of milk, flavored milk, buttermilk, four varieties of milk powder, two varieties of butter, five varieties of cheese, two varieties of ghee (clarified butter), chocolates, chocolate drinks, sweets, CE cream, edible oils and fruit and vegetable based products.
