Advertising and build up of a social life is one of the aspects that Jhali explores in his “Image Based Culture” article. The image of “good life”, as he describes, is not about monetary values, but is more about a vision of a good life which is connected to the subject of advertisement (Jhalli).Advertisement of cigarettes are followed by clearly emphasized sign on how dangerous smoking is for life, hence, the capacity of the advertisements to affect the subconscious does not leave any space for choice for millions of consumers.Smoking has been clearly connected with good life, socialization and success.
It’s an attribute of conversation, easy manners and has elements of glamour.Herewith we will analyze print advertisements of cigarettes which, do not tell anything verbally except harmfulness of cigarettes, but the image creates a culture of living, and must-have object, and it promises success in personal life, respect, fun, etc.Silk Cut Cigarettes came into the market with rather strange advertisements, which had nothing to do with cigarettes at all. The images did not even have any association with smoking.
