The major growth drivers for brokerage revenue and trading volume are: ? Continuous fall in brokerage fees Adoption of technology ” screen-based trading, electronic matching, and paperless securities Centralized operations, effective risk management, and control on large interconnected operations spanning multiple locations, which is enabled by telecom connectivity and low costs Increasing access to capital and the ability to provide margin finance Though the Indian brokerage industry has been consolidating steadily over the last 10 years, the share of the top 10 brokers has risen to only around one-fourth of the total industry revenues. In this fragmented market, leading players like ICICI Direct, Kotak Securities, Indiabulls, Sharekhan, and 5 Paisa, apart from many small players, compete on the basis of low brokerage fees and customer service.Research Methodology is a way to systematically solving the research problem. It may be understood as a science of studying how research is done scientifically.
Here we talk of Research Methodology we not only talk of Research Methods adopted to get the desired results but also consider the logic behind these methods. The well defined Methodology means all the methods to views of the business profile, market egmentation to analyses the data.