The park's regular opening hours are from loam till 7pm. They have Special Offers to attract more customers.
Hotel packages such as Stay and Play for 2 days; stay one night in a there hotel and two days at the Park. Ticket offers such as the In-Transit Easy Pass; any transit passengers departing Hong Kong on the same day of their arrival could save up till 40%. And a package offer; buy 2 and get 1 free. There will always be potential customers who have never been to Disneyland and theyre willing to pay a high price to go. A high price would be a optimal price.
Most people who have been there said that they had a magical time, people will think it is something they have to do at least once in their life. Place: Hong Kong Disneyland is in Lantau Island, located in Penny's Bay (North). It is 10 minutes from Hong Kong International Airport and less than 30 minutes by train or motorway from downtown Hong Kong. The Public Transport Interchange comprises bus terminus, bus stacking area, taxi pick-up/drop-off areas and other ancillary facilities (including toilets and guest relations centre).
Hong Kong has 7 illion citizens (most of them could afford a ticket), thus, this is a great place to set up something like Disneyland. Disney has incorporate Chinese culture, customs and traditions when they build the resort to avoid cultural problems, including adherence to the rules of Feng Shut. Michael D. Eisner and Donald Tsang said,: Hong Kong Disneyland is a symbol of cooperation, friendship and understanding between Hong Kong and the US.
Promotion: Before the park was opened at September 12th 2005, Coca-Cola and Disney launched a Gold Cap" promotion in China.The promotion offered 10,000 inners a 3-day free trip to Hong Kong Disneyland. They promote themselves also through the internet, with their website and through travel agencies. They encourage travel agents to include Disney on any tourist visits to Hong Kong. Especially on Chinese television and on the internet (for example: YouTube) they show promotion videos and they offer special packages. They want to expand, there is space to expand and the shareholders want Hong Kong Disneyland to be a tourist destination in Asia.
Because they want to expand, they come in the media, what also promotesDisneyland Hong Kong. Segmentation: Disney Land Hong Kong is paying more attention to the Chinese population. The Chinese often have the same characteristics or behavior. That is why they build the park adherent to the rules of 'Feng Shu". Targeting: undifferentiated marketing (mass).
They mainly focus on children and like Mickey Mouse. There is not a lot of competition and there are almost no substitute products. The buyers don't have a lot of power, because Disneyland has so many visitors. Positioning: Disneyland Hong Kong is positioned on the basis of experience and entertainment.
