As behavioral factors, Burger King dividing the customer by benefits by speed and economy, regular occasion and regular user, a fast food restaurants which affordable food products that can be prepared and served within a short stipulated amount of time. As y cryptographic factors, Burger King dividing the customer by lowers social class and working class, which they will buy their meal in a fast food restaurants quickly and take away their food then they can able to back to work. Market Targeting Market segmentation reveals the market-segment opportunities facing the firm.
The firm now has to evaluate the various segments and decide how many and which ones to targets. A development of a marketing Max which can then be directed at a particular unique segment. Burger King are using concentrated targeting in the case, MARKET AND Lulus it means concentrates on serving many needs of a particular cast Kings advertising agency CUP advice to using The HAVE IT YOUR W and begins to experiment with humorous web marketing campaign Subservient Chicken. CUP designing a web site which allowed visits commands that a man dressed like a chicken executed.
This is Tara demographic group with young adult market, notably among young do not watch television commercial and surfing on internet all the it willing to try new things. The most important thing is they will share with their friend and family, it can let the campaign became word a spread it all over the world. In 2005, CUP created a faux heavy metal Org to launch the new product chicken fries by Web site, music vivid and ring tones, this is also targeting the same demographic group. Burger King are Just target on segment within the total market. Market PositioningMarket positioning is the process of communication the brand to the customers in such a way that can easily recognize where it fits with products.
Burger King had targeting young adult market, notably a market. They position their market as serving high-quality, great-TA affordable food. Compare with their mainly competitor McDonald a and families, they had a different targeting audience. McDonald alas affordable food, but them serving the customer differently, Burger customer can HAVE IT YOUR WAY@, customer can customize the inning sandwiches, with the similar pricing of food, Burger King having laity.When their competitor McDonald only provide snacks like F chicken nuggets, Burger King had both products and they provide King had provide more variety choice for their customer. Conclusion In conclusion, Burger King had using the marketing strategy to maim largest fast food hamburger chain in the world.
Burger King using c targeting with the young adult market, notably among young males, not require the use of mass production, mass distribution, and mass Burger King had gain the big success. There is still a disadvantages abandon the female market and the other potential customer.The has encourage people to eat healthy food, the entire fast food ham facing the challenge. The time had change, female are the next glow market, their economic power is truly revolutionary, representing the opportunity in the world. Probably Burger King should targeting the create a new brand with brand new healthy food menu, they even t desserts, and held up the charity function or donation to develop a Harvard Referencing: Philip Kettle, 1994. Marketing Management: Analysis, Planning, Imply Control (The Prentice-Hall Series in Marketing).
8th Edition. Prentice Learning Media, 2012.
