Uses creative and original ideas to identify a problem and develop, present an original business solution, with clear identification of customers and market. 7-6 | Uses imagination to identify a problem and present an original business opportunity which customers and market has been identified. 5. -5 | Attempt to produce a business opportunity with elements of originality.
Customers and markets are explained. 4. 5-4 | Originality is marginal to the basic business concept. Customers and market are identified.
3. 5-3 | Fails to present a valid business concept with no clear understanding of the customers and market. CAT (2. 1) 2. 5- O I Evaluation and assessment of business opportunity 10/25 | Comprehensively evaluates the business concept.
Opportunity evaluation and assessment is examined in depth.Critically evaluated with consideration of all contextual issues. 0-9 1 Analyses and evaluates the business concept. Opportunity assessment and evaluation is examined and described with evaluation of range of key contextual issues. 8. 5 - 7.
5 | Describes the assessment and evaluation of opportunity with evaluation of some contextual factors. 7 - 6. 5 | Describes and evaluates partially the business opportunity. No all contextual factors discussed.
6- 5 | Fails to evaluate and assess the business opportunity, and assessments are totally invalid.
