Vinamilk is the symbol of success of public company in Vietnam.
Many reasons are given to explain the success. In this assignment, by combining theory and reality of Vianmilk, I will try to explain for success of Vinamilk. I will mention to stakeholders of Vinamilk, I will evaluate the mutual influence between Vinamilk and stakeholders; what stakeholders hope from Vinamilk; what Vinamilk hope from stakeholders; how to both them make them satisfy mutually.After that, I will evaluate the effect of government on operation of company; how to company respond the requirement well.
Although it is not an easy task, I hope I can complete well in assignment below. Task la: You are required to identify the mission, values and objectives of selected organization and assess the influence of stakeholders. Vinamilk is one of the local big companies in Vietnam. Their brand has become the habitual milk brand for customers in Vietnam market. The values of Vianmilk have affirmed for during a long time.
Vinamilk builds missions, objects for company to continue developing in the future. Both of below information is taken from Vinamilks website. Mission: Vinamilk continues to expand its existing geographical coverage and product Objectives: The objectives of the Company are to continually develop production, trading and service operations in its fields of business in order to maximize profits for Shareholders and to enhance the value of the Company; to never stop improving the lives, working conditions, and income of its employees; and to fulfill its tax obligations to the State.Additionally, Vinamilk connects the processing industry with the development of raw material zones with the aim of building a more independent ource of raw materials now and in the future[2]. I I I Values : Vinamilk wish to be the most favorite product in all areas, territories.
Therefore, we meditate that quality and creation is the I I companion of Vinamilk. Vinamilk considers customers our focus and commit to meet all demands of customers[3] I I There are three types of stakeholder who have influence on company. Figurel .The influence of stakeholders on Vinamilk : Internal stakeholders : Connected stakeholders : External stakeholders As we see from illustration, we can see the close relationship between Vinamilk nd three kinds of stakeholder. They influence not only in company but also mutually.
Internal stakeholders play an important role Inside the Company. They are the life of Vinamilk. They include managers and employees. They have to close connection so if they can cooperate together well the system of company can run efficiently.
Therefore, vinamilk has to concentrate on developing this relationship. Besides, they want to have good work environment.They only work well if they work in good environment. Both of them Join in all activities in company so they are the people ho make decision the success or unsuccessful of Vinamilk. Especially, for managers, they manage all operation of company so all their decision influence on present and future of company. Besides, the role of employees is also important because they Join work directly so the result of their work will influence on company.
Therefore, Vinamilk never stop improving the lives, working conditions, and income of its Suppliers Suppliers will play an important role in quality and prices of products of Vinamilk.If they can supply good raw materials such as milk, tins, carton packaging and ackaging machines etc with reasonable price for company, company can produce good products with competitive price. It will create advantages for the company in competition with competitors. Therefore, Vinamilk need build relationship with suppliers. However, suppliers can sell raw materials for companies who can buy with high prices so Vinamilk has to find good ways to keep long term relationship with them.
It will help Vinamilk have raw materials stability. Distributors Distributors play an important for Vinamilk.They cannot sell products for customers effectively if they do not have good distributors. Although Vinamilk can build agency, it does not enough distribution channels.
They need have many different distribution channels. By cooperate with distributors, they open distribution channels quickly. Products can come with customers with less time. Therefore, if distributors refuse to sell their products, it will be very dangerous for development of Vinamilk.
Bankers All companies need capital to invest and open producing. When they need borrow money, bankers are usually the good choice because bankers always have a lot of money for them.However, if interest rate is too high, it will be really difficult for ompany. They cannot accept to borrow money with high interest rates if they do not they cannot sure that they earn enough profit to pay for bankers in short time. Therefore, they do not have enough braveness to invest so they can develop quickly.
It is really have a big effect on future of company. Shareholders Shareholders always play a very important role in the company. There are two main kinds of shareholder; they are major stakeholders and minor stakeholders.
