The internet application called the world wide Web (WWW) is one of the technological tools…
Introduction The present-day business environment is characterized by increasing competitiveness in different industries. In this…
“What?” exclaimed Jasmine.I didn’t share her concern. “Damn it. I should have banished you the…
The history of management thought has come through so many discoveries and studies over the…
I decided it would be best not to mention the twins thing to Kiyo. As…
No one had to tell me the ways in which that exponentially complicated things. Jasmine’s…
The societal marketing concept holds that the organisation should concentrate on the needs and wants…
For a few moments, we were frozen in time. It was Jasmine who finally got…
The By 1968 Coring realized market conditions were changing, technology was shifting to a commodity…
I didn’t know what the flowers meant. Nothing like that had ever happened when I’d…
Hilton Hotels are fashionable, full service properties that provide services related to catering, business travel…
The Game of Sports Marketing The business of sports is one of the fastest growing…
It took awhile before Kiyo, Jasmine, and I could return to Tucson. We had to…
It really felt like that, like I was killing a living thing. And in a…
Innovation on demand describes a highly useful methodology for systematic technological innovation. TRIZ stands for…
Mary Miller is the marketing manager for Paper Products Corporation and she has to decide…
We learned more about the full extent of Imanuelle’s ability as Kiyo and I made…
Marketing Mix What is the marketing mix? Professor Jerome McCarthy coined this term which breaks…
Kiyo asked no questions when I called Enrique back and told him I’d be out…
I had two immediate reactions to this. One was that Dorian could wait around forever;…
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