Dr. Seuss
The greatest author of childrens books of all time
Steven Spielberg
Produced many of todays highest grossing films
Lucille Ball
Shes TV's first leading lady
Bill Veeck
Sent 3'7" Eddie Gaedel to the plate in an official game in one of the most outrageous promotions seen in professional sports
P.T. Barnum
Credited at the creator of the circus
Michael Jordan
Responsible for the emergence of athlete/shoe company partnerships because of successful marketing and sales of Nike Sneakers
SEM
An acronym for sports and entertainment marketing
Hiroshi Yamauchi
Transformed Nintendo from a small card making company in Japan to the multi-billion video game company it is today
The Beatles
Set a music industry record when they occupied all five of the top positions on Billboard's Pop Singles chart
Media
A means of communicating a message to large numbers of people
Phil Knight
Got his start by selling running shoes from the trunk of his car
J. K. Rowling
Author of the Harry Potter series of books
Walt Disney
Produced the first full-length cartoon feature film
Adolph Zukor
Founded Paramount Pictures, built the Paramount Theater in New York and became the first owner of a theater chain
Jim Hensen
Created the Muppets and Kermit the frog
Steve Jobs
Introduced Apple Computers, Pixar Animation Studios and iTunes and serves as a chairman for Apple at a salary of $1 per year
Louis Armstrong
Revolutionized Jazz music, so influential in fact that New Orleans International Airport was renamed in his honor in 2001
Mark McCormack
Recognized as the first sports agent
Charlie Chaplin
Introduced Slap Stick comedy
Jackie Robinson
Broke segregation barrier in pro sports when offered a contract to play for Major League Baseball's Brooklyn Dodgers