Herrick's rhetoric
systematic study and intentional practice of effective symbolic expression
6 characteristics
PARRSAplanned, adapted to an audience, reveals motives, responsive, seeks persuasion, addresses contingent issues
6 social functions
TADDSBtests ideas, assists advocacy, distributes power, discovers facts, shapes/builds knowledge, builds community
5 themes
PTEASpower, truth, ethics, audience, society
Origins of rhetoric
Syracuse, legal disputes, court system, Corax
Changes in Athens
politics, religion, courts, assembly, taxes
Sophists
foreigners, teachers and practitioners of rhetoric, challenged assumptions
Arete
virtue, human excellence, natural leadership ability
Dialectic
the method of investigating philosophical issues by the give and take of argument;a method of teaching that involved training students to argue either side of a case
Endoxa
premises that were widely believed; probably premises from which dialectic began
Dissoi logoi
contradictory arguments
Kairos
truth depending upon timing, situation, circumstances, decorum, audience; rhetoric's search for relative truth rather than absolute certainty
Aporia
raise doubt, critique, question, analyze, imagine alternatives; placing a claim in doubt by developing arguments on both sides of the issue
Nomos
words have power, social custom or convention, rule by agreement among the citizens
Gorgias
foreigner (sophist), artful language; sensuous speech, the power of sound; rhythm, rhyme, figures of speech; "Encomium of Helen"
Isocrates
Athenian, official 1st school of rhetoric; rhetoric to unite city states towards common good; "Against the Sophists"
Aspasia
only female rhetorician, may have written Pericles' "Funeral Oration"
Pericles
students of Aspasia
Plato
aristocrat, philosopher, The Academy, student of Socrates
Plato's "Gorgias"
sophistic rhetoric aims at persuasion about justice via manipulation of the audience
"Gorgias"
the public is left thinking they've learned the truth about justice when only their beliefs about justice have been manipulated; to know justice is to love justice
Polus
Gorgias' student, wants power; represents the many Athenians infatuated with the Sophists' teaching who viewed rhetoric as a path to fame and wealth
Different arts
true arts: generate knowledge; pursue the goodfalse arts: imitate true arts
True arts for the body and soul
gym and medicine; legislation and justice
False arts for the body and soul
makeup and cookery; sophistic and rhetoric sophistic: the making of long speeches in the legislature to influence legislation to benefit oneself or one's constituentsrhetoric: rhetoric as practiced by the Sophists is not concerned to lead the soul to good, but to mislead
Callicles
hedonists; trapped and controlled by his desires
"Gorgias" Summary
Sophistic rhetoric deceives audiences into thinking they are dealing with truth when they are dabbling in opinions(that they were rendering justice when they are committing injustice, and they are completely healthy when they are desperately sick)
Plato's soul metaphor
soul in 3: wisdom-loving charioteer, horse of honor and nobility, horse of desire and appetitesoul must balance spirit and appetite with reasonwhen the horses are properly controlled, the soul enjoys peace and happiness
Plato's dialectic
method of investigating debatable issues; dialogic structure, work together to state questions, define terms, arrive at new thesis TOGETHER
Plato's rhetoric
art of winning souls to truth via discoursedialectic comes firstpsychagogia: leading souls to the good, truthNOT sophistry, which manipulates probabilities and panders to audience
Oratory
action, monologic, "art of enchanting souls" just one speaker
Writing
image, monologic, can't answer, very far removed from truth; can be taken out of context
Aristotle
foreigner, Plato's student, the Lyceum, wrote many books, "Rhetoric"
Aristotle's definitions for rhetoric
rhetoric is the counterpart of dialecticrhetoric is the faculty of observing in any given case the available means of persuasion
Rhetoric is useful
ensures that true and just ideas prevail, tests ideas, defense for self and society
Rhetoric is a techne
subject matters = available means of persuasion artistic proofs: logos, pathos, ethos
Logos
sound argumentation, logical reasoning
Syllogism
a deductive argument moving from a general premise, through a specific application of that premise, to a specific and necessary conclusion
Enthymeme
a rhetoric syllogism or a rhetorical argument based on a premise shared by speaker and audience; deductive argument on contingent issues generating probable conclusion (syllogistic);depends on pre-existing shared premises
Pathos
psychology of emotion;putting the audience in the right frame of mind;emotional appeals that affect judgment
Ethos
sociology of good character; potentially the most persuasive3 components: intelligence (credibility), virtue, goodwill towards audience and or the good
Deliberative
policies, action oriented for the future
Epideictic
ceremonies, praise and blame; social topics: virtue and vice
Forensic
courtroom, past facts, evidence supporting hypothesis
Topoi
lines of argument that can apply to any case , 28 (ex: key terms, division of possibilities, opposites)
Style
clear, natural, appropriate to the occasion, speak the language of the people