associative learning
learning that certain events occur together. The events may be two stimuli (as in classical conditioning) or a response and its consequences (as in operant conditioning).
classical conditioning
a type of learning in which an organism comes to associate stimuli. A neutral stimulus that signals an unconditioned stimulus (US) begins to produce a response that anticipates and prepares for the unconditioned stimulus. Also called Pavlovian or respondent conditioning.

behaviorism
the view that psychology (1) should be an objective science that (2) studies behavior without reference to mental processes. Most research psychologists today agree with (1) but not with (2).
acquisition
The initial stage in classical conditioning; the phase associating a neutral stimulus with an unconditioned stimulus so that the neutral stimulus comes to elicit a conditioned response. In operant conditioning, the strengthening of a reinforced response.

discrimination
In classical conditioning, the learned ability to distinguish between a conditioned stimulus and stimuli that do not signal an unconditioned stimulus
law of effect
Thorndike's principle that behaviors followed by favorable consequences become more likely, and that behaviors followed by unfavorable consequences become less likely
operant chamber
a chamber also known as a Skinner box, containing a bar or key that an animal can manipulate to obtain a food or water reinforcer, with attached devices to record the animal's rate of bar pressing or key pecking. Used in operant conditioning research.
shaping
An operant conditioning procedure in which reinforcers guide behavior toward closer and closer approximations of the desired behavior
positive reinforcement
increasing behaviors by presenting positive stimuli, such as food. A positive reinforcer is any stimulus that, when presented after a response, strengthens the response.

negative reinforcement
increasing behaviors by stopping or reducing negative stimuli, such as shock. A negative reinforcer is any stimulus that, when removed after a response, strengthens the response. (Note: negative reinforcement is not punishment.)
primary reinforcer
An innately reinforcing stimulus, such as one that satisfies a biological need
conditioned reinforcer
A stimulus that gains its reinforcing power through its association with a primary reinforcer; also known as secondary reinforcer.
fixed-ratio schedule
In operant conditioning, a reinforcement schedule that reinforces a response only after a specified number of responses
variable-ratio schedule
In operant conditioning, a reinforcement schedule that reinforces a response after an unpredictable number of responses
fixed-interval schedule
In operant conditioning, a reinforcement schedule that reinforces a response only after a specified time has elapsed
variable-interval schedule
In operant conditioning, a reinforcement schedule that reinforces a response at unpredictable time intervals
punishment
an event that decreases the behavior that it follows
cognitive map
a mental representation of the layout of one's environment.

For example, after exploring a maze, rats act as if they have learned a cognitive map of it.

latent learning
Learning that occurs but is not apparent until there is an incentive to demonstrate it
mirror neurons
Frontal lobe neurons that fire when performing certain actions or when observing another doing so. The brain's mirroring of another's action may enable imitation, language learning, and empathy.
prosocial behavior
positive, constructive, helpful behavior. the opposite of antisocial behavior
sensory memory
the immediate, very brief recording of sensory information in the memory system
working memory
a newer understanding of short-term memory that involves conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory
spacing effect
the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
LTP
An increase in a synapse's firing potential after brief, rapid stimulation.

Believed to be a neural basis for learning and memory.

implicit memory
retention independent of conscious recollection
explicit memory
memory of facts and experiences that one can consciously know and "declare"
hippocampus
a neural center located in the limbic system that helps process explicit memories for storage
priming
the activation, often unconsciously, of particular associations in memory
source amnesia
attributing to the wrong source an event we have experienced, heard about, read about, or imagined. (Also called source misattribution.) Source amnesia, along with the misinformation effect, is at the heart of many false memories.
prototype
a mental image or best example of a category
algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem.

Contrasts with the usually speedier -- but also more error-prone -- use of heuristics

heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
insight
a sudden and often novel realization of the solution to a problem
confirmation bias
A tendency to search for information that confirms one's preconceptions
fixation
the inability to see a problem from a new perspective; an impediment to problem solving
mental set
a tendency to approach a problem in a particular way, often a way that has been successful in the past
functional fixedness
the tendency to think of things only in terms of their usual functions; an impediment to problem solving
representativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead one to ignore other relevant information
availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind, we presume such events are common
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments