Research

Long Term Memory (LTM) is influenced by many factors. It is not just a storehouse of information but a vigorous system in which knowledge is being continually updated, revised and…

We are a culture with an abundance of advertisements. Indeed, according to James Twitchell1, in Western culture the average adult comes into contact with over 3,000 advertisements per day. Composing…

In response to this question this essay will begin with a brief outline on the importance of agency and structure in relation to gender identity. In particular it will discuss…

Patriarchy is a concept of gender inequality. Bilton, T et al (2002 pg 139) defines patriarchy as being “A term used by feminists to refer to an overarching system of…

Topics on face recognition processing were always interested by psychologists. Recognition is defined as the approaches to information stored in memory and here, face recognition involves how people interpret faces….

For many years, evolutionary psychology has studied interpersonal relationship issues to great depths (DeSteno, Bartlett, Saloey, & Braverman, 2002; Grice & Seely, 2000; Wiedermann & Kendall, 1999). The evolutionary model…

 The two perspectives that are going to be focused on in this assignment are the cognitive perspective and the biological perspective. Within the above perspectives, the key points are going…

This assignment aims to evaluate current theoretical explanations that are relevant to the field of addiction and to explore the reasons and intentions behind various prevention programmes for hazardous drinkers….

We do know that we are who we are but, from the psychological point of view, how can this assertion of a personal identity be explained? Locke’s statement seems to…

The persuasion process is something that occurs throughout our daily lives whether we are aware of it or not. Our attitudes are under constant bombardment from countless forms of advertising,…

There are many languages in the world from spoken, signed, and written forms. Language is a code made up of a set of rules that include what words or signs…

The meaning of colour is very complex to describe. When people try to describe a colour, they usually link it with something of that colour and give an example to…

The role of marketing research and the research process Marketing research defined: Marketing research is defined as the systematic and objective process of generating information to aid in making marketing…

Doubtful, because the slump seems to be on a much larger scale, and there are many new actors that could have contributed to the decline in sales (obsolescence of marketing…

An estimated 1. 7 to 4% of the world’s population is intersexed, meaning that persons possess primary and secondary characteristic that are neither male nor female (Haas; 2004, 41). Within…

Each approach is based on certain assumptions about human nature and focuses on explaining a particular part of human experience. The cognitive approach was developed as a reaction against behaviourism…

Many argue that weapons of mass destruction (WMD) in the hands of states are essential for peace and security in the world. The question arises due to the fact that…

The double standard of ageing is a phenomenon that was defined by Sontag (1979), where the signs of ageing in women are less attractive than in men. In order to…

Attention is the ability to focus on particular environmental features (Cardwell, 1996). Attention improves thinking procedures, through the process of concentration. The effort involved in maintaining concentration can be incredibly…

Archaeology and Ancient History would seem to the untrained eye to be very convenient bedfellows. Both involve the study of antiquarian periods by different means; ancient history via textual sources…