Products

Various products are unique and compelling. It features stylistic and attractive qualities that are attributed to specific designers. Designers play an important role in the way that products and services…

A major decision facing marketers working with different types of products is customization versus standardization. One of the products that can be standardized to serve customers in different markets is…

Faizul Khan Tanim interviews Abul Kalam Azad, chairman and managing director of Azad Products pvt ltd, and relives the actual moments of the scenes depicted in the latest Banglalink ad…

In his hierarchy of needs model, Abraham Maslow has identified five categories of needs which include physiological needs, safety needs, belongingness, and the need for safety, ego needs, and self-actualization…

Advertising is an impersonal selling and communication method which makes use of various types of media to reach the target public in short time. Advertising aims at gaining exposure, creating…