Marketing

Trung Nguyen Corporation was established in 1996 by young talented entrepreneurs, their target is to introduce the authentic Vietnamese coffee to the world. Ten years after the established day, Trung…

The cosmetics company L’Orial has expressed an interest in launching a cosmetics line for children in particular a makeup range for girls aged between 7 and 12. L’Ori?? al is…

According to Dunning’s Eclectic theory, international business must take into three decision factors, that is, location advantages, ownership advantages and internalization advantages, (Malhotra, Ulgado ; Agarwal, 2003). In respect to…

Starbucks is a global brand operating 5,689 outlets in 28 countries and subsequent to entering the UK market in 1998, has emerged very quickly to become the market leader. All…

Apple operate on a global level with 200 stores in 5 countries. Nowadays Apple is more commonly know for the iPod. The iPod has dominated digital music player sales in…

The focus of this report is on the Apple iPod that has created increasing demands in various outlets. The iPod allows consumers to download their favourite music but also books,…

This report contains an advertising communications strategy for a new brand entering the luxury watches market. The new product that will be launched on this market is a high jewellery…

The structure of an organisation connects the elements of different departments’ activities and enables it to operate as one dynamic entity. “It is a long held assumption that organisations need…

In today’s highly technologically orientated society there are a number of communication industries which provide work for thousands of people across the globe. Such industries include radio, television, film, press…

The challenge is to introduce a new breakfast cereal and to seek to market it in Australia. In order to do so current marketing theories are briefly examined, and the…

This integrated marketing communication plan for SAM Caribbean Limited has been developed based on information collected from the relevant markets and organisations. It is based on covering a short-term period…

1. Assuming that one of your first tasks is to persuade senior managers at Tammy of the need to collect some marketing information to improve the running of the business….

Ho Chi Minh City convenient snack market is a broad yet competitive market that has more than 50 brands and over a thousand of produces available. Although Poca is a…

Today, York products are heating and cooling some of the world’s most famous structures, including the Empire State Building, the English Chunnel, U.S. Capitol building, India’s Taj Mahal and the…

Buying your first home is one of the most exciting and demanding ventures you will ever undertake. It can become daunting but with the right information and proper guidance by…

In general, a market strategy is a written plan which combines product development, promotion, distribution and pricing as well as identifies the organizations marketing goals and explains how they will…

In view of the current keen competition in the market, a product must be distinguished enough so that it could appeal to the customers and survive in the competitive market….

Market research is when information is collected to meet consumer needs e.g. products and services and how things can keep improving to satisfy them. Market research helps to identify more…

The multinational German automotive group was originally created by a Nazi organization called the German Labour Front. The company hired Ferdinard Porche to design the first Volkswagen car which was…

The core circle contains the core service that eBay offer. The surrounding circle contains supplementary services that eBay offer, but many of these are services offered by competitors and are…