Marketing Strategy

Parasuraman et Al. ( 1988 ) defined sensed quality as “global opinion, or attitude, associating to the high quality of the service” ( p.16 ) . Hence service quality is…

George Carlos H. Pastor III-BSBA-M Marketing Strategy and SWOT Analysis Marketing Strategy Target Market: Cosplaying Community The basic direction is to follow the rule of marketing wherein the first thing…

Standardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. The literature on standardization of international marketing strategy has rapidly increased in amount since Levitt (1983)…

The competitive advantage a firm wishes to attain in a market is primarily determined by the mode through which it strives to attain it, which is a strategy-based or resource…

The term strategy has been succinctly defined by Walker, Boyd, Mullins, Lareche 2003 as a pattern of planned objectives, resources deployments and interactions in an organization with markets, competitors and…

This research proposal aims to describe a proposed research study that will examine the effectiveness of the marketing strategy adopted by the low-cost airlines in the US and UK and…

Many countries in the world have programs that provide housing assistance to its residents. Most programs are focused on assistance with rental, although, programs that assist homeowners also exist. Typically,…

The introduction of the iPod in the contemporary society had initiated the latest craze for the portable digital music player industry. It had taken the digital age into another level….

In Chinese shampoo market, many companies are facing the same problem Homogenization. It is, therefore, significant to adopt effective marketing strategy to attract target and potential customers. As for clear shampoo,…

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. According to Dr….

Absolut Vodka is a brand of vodka, produced near Åhus, Skåne, in southern Sweden. Lars Olsson Smith, famous entrepreneur and also known as the father of Absolut Vodka established Absolut…